This summer four new flavors will be hitting the shelves.
Since the start of WTRMLN WTR in 2013, the company has been on a mission to make cold pressed juiced watermelon a household item. According to co-founder and CEO Jody Levy, “Every BLND contains WTRMLN WTR’s deliciously hydrating base of watermelon (flesh + rind) and the addition of juices and extracts that deliver strong secondary functional benefits for athletes and those who lead an active lifestyle”.
With the company’s mission in mind, Levy announced on May 30, 2018 that WTRMLN WTR would be adding four new flavors to their collection. All of the new BLNDS are a part of the company’s new “Drink Clean” summer campaign. These new products, or “Hydration Squad All-Stars” as the brand calls them, will be joining the popular BLNDS that fans can currently find at their local market.
The Hydration Squad All-Stars line up includes:
WTRMLN WTR + Blood Orange (The Potassium Powerhouse) – Potassium Boost
WTRMLN WTR + Mint (The Mint Condition) – Freshness Boost
WTRMLN WTR + Cucumber (The Giant of the Gym) – Hydration Boost
WTRMLN WTR + Cayenne (The Rockin Detoxin) – Detox Boost
Not only can WTRMLN WTR be found in the local supermarket, but it can also be found in the hands of your favorite celebrity or athlete. Fans of the brand include Beyoncé, Taylor Swift, Kevin Durant, and even the Denver Broncos.
With these four new flavors hitting the shelves this summer, WTRMLN WTR is ready to keep its fans healthy and hydrated.
WTRMLN WTR is currently available at 25,000 retail doors across the United States and Canada, including Whole Foods, Costco, Kroger, Safeway, Wegman’s, Sprouts, as well as online.
