Pretty Connected’s super trendy multi-functional chain accessories are now being sold at the Wknd Nation pop-up located at 99 Spring Street in SoHo. The athleisure brand and Pretty Connected paired up to host a fun evening get-together to preview the current and new collection of Pretty Connected accessories. The founder of Pretty Connected, Lara Eurdolian, was in attendance and was more than delighted to share some of the exciting things to come for the brand and gift each guest a few of their favorite pieces from the current collection. The evening was filled with fun and a delicious treat from Williamsburg Pizza.
Three years ago, Pretty Connected’s wildly popular chain accessories started as a multi-use accessory for cameras, water bottles, and even necklaces. During the pandemic, Pretty Connected founder, Lara, had the idea to attach the chains to her mask, which kicked off the mask chain trend “With us all being home and in sweats during the pandemic, adding the chain was just a fun way to feel like I was wearing a piece of jewelry while still being practical.” shared Lara.
Influencers and editors who were already in love with the multi-functional Pretty Connected chains followed Lara’s suit, and the mask-chain trend skyrocketed. Since taking off, Pretty Connected has expanded and done quite a few exciting collaborations; the recent partnership with popstar Kesha sold two of their most popular chains to date. Pretty Connected has a lot in store with a few new partnerships on the way, including one with the iconic American fashion designer and renowned stylist Patricia Fields. “We’re so very excited about our collaboration with Patrica Field; we’ll be doing a fun charm collection with her, and the charms will be able to attach to any one of our chains.” shared Lara.