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Visionaire and Cadillac launch ADA0002 and Escala at Cadillac House

by Benjamin Schmidt October 17, 2016
by Benjamin Schmidt October 17, 2016 0 comments
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Visionaire and Cadillac launch the ADA0002 welding robot optimized to be a human-like artist. Guests can have the robot sketch portraits. Cadillac also displayed its new Escala concept vehicle.

A visit to the Cadillac House is always a treat for the senses. And with Cadillac and Visionaire’s debut of the newest exhibit “AUTOPORTRAIT”, this streak continues. The exhibit features a welding robot, similar to the robots found on the assembly lines building Cadillac vehicles, coded to be a human-like artist. It’s a uniquely austere experience, but quickly becomes nearly charming in execution with self-reflective moments and curious “reactions” to her work.

The robot is named after the self-described “poetical scientist, analyst and metaphysician” Ada Lovelace (1815-1852), considered to be the world’s first computer programmer.

The idea is challenging. It explores the lines between who can be an artist and what an artist is. Of course, the programmer is the artist, he or she determines what ADA0002 will draw. The robot does not have complete control, her vision is predicted long before she executes. If art involves the hand, all computer generated works are disqualified. The art is the human ingenuity of execution through this surrogate of data and algorithms. With “AUTOPORTRAIT,” Cadillac and Visionaire explore the metaphysical lines between art, artist, value and the digital dichotomy, while confronting notions of the intrinsic meanings that may lie behind artworks created by the hand of a robot.

Also at the Cadillac House was the only Escala concept vehicle, which premiered at Pebble Beach earlier this year. According to interior design manager Jennifer K, with the launch of the Science and Art design language over a decade ago, Cadillac started with a deeply polarizing design and has softened this over the course of the years, arriving at the Escala, which introduces another evolution in this language. Looking to the Escala will provide Cadillac with cues to drive the brand’s coming design. The production of the CT6 reveals an understated Cadillac, and the Escalade is an exercise in minimalism in the vacuum that was left by the departure of the last-generation Land Rover Range Rover. The Escala is an extension of this drive toward highly articulated minimalism. Short overhangs, broad stance and plenty of Easter eggs which cautiously incorporate Cadillac’s design heritage.

Cadillac’s Escala concept was designed in a production facility, which indicates the potential that it could be a production flagship model. And flagship indeed, Escala is designed to be both a driver’s car and an indulgent sedan for passengers. 210.5 inches in overall length, Escala is roughly 6 inches longer than today’s CT6. These volumes are not oppressive due to responsible use of lines and vertical elements. The interior is deeply refined, employing elegant horizontal influences paired with a number OLED screens, which allow for Cadillac to have increase flexibility in terms of interior design. Expect to see Escala’s details influence future models as well as the possibility of an interpretation of it to reach showrooms.

“AUTOPORTRAIT” will be live at Cadillac House, located at 330 Hudson Street in New York City, from Wednesday, Oct.12-Friday, Nov. 4. The exhibit is free and open to the public from 10 a.m.-7 p.m. on weekdays and 10 a.m.-5 p.m. on weekends.

http://www.visionaireworld.com/blog/visionaires-robot-ada-0002-will-paint-portrait/

ada0002ARTcadillac escalacadillac housecar designdesignescalaFashionrobot
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Benjamin Schmidt

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