Virgin Voyages Illuminates with Brilliant Lady Launch

Virgin Voyages showed off her beauty – inside and out – during a magnificent launch event in New York City.

Taking over Pier 90 in a majestic fashion, the grand madam presented herself in an epic fashion to hundreds of guests. They came on board courtesy of the visionary entrepreneur, Virgin Group Founder, Sir Richard Branson.

A warm welcome turned into an illuminating presentation of Brilliant Lady. It was a journey for a mix of media, influencers, and tastemakers on the Sept. 3 preview that allowed for the rich discovery of a bold and radiant journey. What was witnessed was the art of travel. Fantastic entertainment and delicious culinary delights mixed with fun decor and sophisticated hospitality combined for a perfect affair onboard.

(Courtesy Virgin Voyages)

Marking a major milestone, the brand’s newest ship officially entered the northeast market with a celebration that matched the Big Apple’s energy and spirit.

On the Hudson River waterfront, the Virgin-style spectacle featured the brand’s legendary Scarlet Night, immersive performances, and a showcase of the new food and spaces.

(Courtesy Virgin Voyages)

The launch also introduced a fresh lineup of entertainment, including new productions and interactive performances designed to surprise and delight. Guests moved seamlessly from Champagne bars to outdoor lounges to chic theater spaces that brought Virgin’s bold, kid-free spirit to life.

Brilliant Lady will sail a series of fall itineraries to Canada during peak foliage season before repositioning to Miami and the Caribbean for the winter. The fleet offers more than 60 unique itineraries, sailing to 150+ incredible ports of call. On board, 20+ eateries feature culinary experiences from Michelin-star chefs, stylish workout spaces and group fitness classes are offered daily, and a festival-like line-up of intimate and larger-than-life shows is on the agenda.

(Courtesy Bold Man Media)

Paired with modern, tech-savvy cabins, designer suites fit for a rockstar, and a mermaid-inspired spa and thermal suite, the brand is taking the industry by storm.

“Virgin Voyages started as a simple idea for me and has blossomed into the world’s top cruise line with a full fleet of ships. This ship is going to be brilliant in every possible way, and that includes the incredible new places we can travel to. Alaska, LA, New York – here we come!” said Sir Branson.

For three consecutive years – 2023, 2024, and 2025 – Virgin Voyages won best cruise line in Travel + Leisure’s highly coveted World’s Best Awards for mega-ship ocean cruise line, along with the 2023 and 2024 Condé Nast Traveler’s Readers’ Choice Awards for best large ocean cruise line.

For more information on how to book today, please visit HERE.

Get your beauty on with Virgin Voyages for a lifetime of gorgeous adventures.