Last night in SoHo, the town was painted pink with everything Barbie thanks to Verizon. Everything was beautiful and bold at the Barbie StreamHouse.
Verizon turned the iconic Barbie DreamHouse into the spectacular StreamHouse for hundreds of VIP guests who came to celebrate the grand Big Apple launch.
NEW YORK, NEW YORK – DECEMBER 11: A view of the exterior at Barbie StreamHouse, Powered by Verizon on December 11, 2024 in New York City. (Photo by Bryan Bedder/Getty Images for Verizon)
The life-sized replica of the doll’s famous home showcased all the fantastic ways Verizon Home Internet powers every corner of a house for the consumer in the real world.
NEW YORK, NEW YORK – DECEMBER 11: (L-R) Verizon CMO Leslie Berland, Mattel CEO Ynon Kreiz, Mattel EVP and Chief Brand Officer Lisa McKnight, and Mattel EVP and Chief Franchise Officer Josh Silverman attend Barbie StreamHouse, Powered by Verizon on December 11, 2024 in New York City. (Photo by Bryan Bedder/Getty Images for Verizon)
Fashionable and fun, it was here at the divine function that the one-of-a-kind Barbie StreamHouse router was unveiled. Placed inside a miniature replica of the pink mansion, the clever adaption is the top secret of the activation that you will want to discover while visiting the special popup.
NEW YORK, NEW YORK – DECEMBER 11: General decor and atmosphere at Barbie StreamHouse, Powered by Verizon on December 11, 2024 in New York City. (Photo by Bryan Bedder/Getty Images for Verizon)
The Barbie StreamHouse experience is open to the public December 12-13 from 12 PM to 7 PM, and December 14-15 from 10 AM to 7 PM. For more information, visit streamhouseexperience.com. The experience is free and open to all ages on a first-come, first-served basis, as capacity allows.
NEW YORK, NEW YORK – DECEMBER 11: Barbie merchandise on display at Barbie StreamHouse, Powered by Verizon on December 11, 2024 in New York City. (Photo by Bryan Bedder/Getty Images for Verizon)
Book your reservation today to experience the thrilling fun with activities that include”
- Show off your moves with ‘Just Dance’ in Barbie’s gaming area
- Lounge in Barbie’s living room and stream your favorite Netflix show
- Decorate cookies in the Barbie kitchen
- Step inside Barbie’s iconic wardrobe for fun photo opps
- Lounge by Barbie’s pool and take a photo on the slide
- All Verizon customers can customize their own Barbie-inspired phone case
StreamHouse powered by Verizon is located at 214 Lafayette Street, New York, NY 10012. Visitations are kindly asked to be limited to one-hour walk-throughs. It is just enough time to feel like Barbie and experience the very best that Verizon has to offer.
NEW YORK, NEW YORK – DECEMBER 11: Barbie merchandise on display at Barbie StreamHouse, Powered by Verizon on December 11, 2024 in New York City. (Photo by Bryan Bedder/Getty Images for Verizon)
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