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Ty Hunter & Passion Projects Launch Ty-Lite at Pop-Up Event in NYC

by Sade Graham February 15, 2016
by Sade Graham February 15, 2016 0 comments
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The pick of the litter came out Friday night for QUEEN B’s stylist, TY HUNTER as he kicked off the official launch for his TY-LITE & Pop-Up shop affair in New York City.

After a social media frenzy of high profile celebs like KERRY WASHINGTON, CIARA, BRANDY NORWOOD, NENE LEAKES, KARRUECHE TRAN, ANDY COHEN and tons more spreading awareness of what will be the leading selfie necessity, style guru TY HUNTER was in full campaign mode at his TY-LITE Launch Event at NYC’s WALLPLAY creative space (on the corner of Orchard & Delancey). In his newest venture as now “selfie guru”, the fashion-fierce entrepreneur along with PASSION PROJECTS partners, AMBER SABATHIA and MICHELLE SERAFIN had both floors of the venue packed to capacity as comers & goers came to show TY the shine that he deserves.

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A post shared by Ty Hunter (@tytryone)

In the midst of what might have been the coldest New York Fashion Week night out, there wasn’t a short of faces in support of TY as he embarks on what he explained to be a most exciting year coming up with TY-LITE and other surprise ventures. With music, DUSSE, food and goodies on hand, it was the perfect pit stop and shop. Legendary radio host ANGIE MARTINEZ, super model SHAUN ROSS, KIM PORTER, the RHONJ’s DINA MANZO, COREY GAMBLE, and more showed up for Day-1 of TY’s pop-up event, which lasted through to Valentines Day. After knowing PASSION PROJECTS partner Michelle Serafin for some time, TY explained to THE KNOCKTURNAL, “we later brought on Amber and just started hustling, brain storming, eventually coming up with the idea of Passion Projects, TY-LITE being our first of many projects to come in the future.”

Definitely worth the four quotations, TY-LITE seriously lives up to the hype as I personally got to test the IPhone 6/6s case with Selfie Light attached for myself and was blown away at how luminous all the images were. The multipurpose IPhone accessory comes with a 3-light setting that can be dimmed to personal preference, perfect for a great selfie and/or video, and is also a protective phone case. Throughout the event, guests were encouraged to download the TY-LITE app at Starshop.com to receive a 20% discount before making an in-store purchase, but for the rest of you folks who weren’t there and absolutely need to have your very own, visit Ti-Lite.com and rid yourself of any selfie transgressions.

Angie MartinezBeyoncebrandy norwoodciaraKarrueche TranKerry WashingtonKim PorterNene LeakesPassion ProjectsTy HunterTy-Lite
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Sade Graham

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