Tory Burch debuted her Fall/Winter 2018 collection on day two New York Fashion Week. Guests were greeted with an old space complete with gorgeous white arches transformed into a field of flowers with walkways in grass beside them.
Fiji Water invites us to attend the presentation. The models were accompanied by a string band as they strutted down the runway. Says Tory Burch in a statement, “Romanticism defines the Fall/Winter 2018 mood,” and it does, down to the details.
Bold floral prints combined with floaty dresses reminiscent of nightdresses, pointy-toed kitten heels with statement purses, and tailored, structured outerwear with ruffled chiffon pieces that moved easily with the wearer defined this season. The patterns and ruffles added the right amount of whimsy to otherwise tailored and sensible cuts. We spotted Julianne Moore, Maggie Q, Sienna Miller, and Zoey Deutch in the front row.
The next day, FIJI Water started its Saturday morning bright and early with new celeb favorite brand, Self-Portrait. As the official water of the Fall 2018 Runway Show, FIJI Water with its signature straws were tray passed to guests by Brand Ambassadors as they arrived to SIR Stage37 in midtown Manhattan. Lucy Hale, Jamie Chung, Olivia Palermo, Clara McGregor, Chelsea Leyland and more all sat front row and were seen sipping FIJI Water as they watched the new fall collection inspired by the “metropolitan lifestyle” come down the runway.
FIJI Water was the official office water of Wang Inc, otherwise known as Alexander Wang’s Fall 2018 Runway Show. FIJI Water lined each seat in Wang’s cubicle style runway inside former Condé Nast Home, 4 Times Square. Among the guests who attended were Cardi B, Anna Wintour, Baz Luhrmann, 21 Savage, Bella Hadid, Anwar Hadid, Nicola Peltz and Maxwell with Kaia Gerber walking the show.