Last night (September 24), Timberland hosted a private party for New York City media for their new campaign Made For the Modern Trail.
Modern Trail, Timberland’s latest campaign is an effort to encourage urban shoppers to explore the outdoors through innovative and comfortable fall and winter boots, vest and coats. As part of the campaign some designs featured include a Mount Davis Hiker jacket which combines water repellent waxed cotton with a flannel plaid lining, a cotton twill Bolton Mountain Down vest which recalls Harris Tweed wool, and a West Haven Side Zip Boot which has a Gripstick outsole for ultimate traction, as well as Britton Hill six inch warm lined leather and a fabric boot made with Harris Tweed.
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British blues and folk rock musician Jamie N Commons, who has partnered with Timberland for the campaign, gave a special performance at the launch party for Modern Trails. Music artist Black Thought from The Roots and Saigon were also spotted at the event.
Timberland designs, engineers, markets, distributes and sells premium-quality footwear, apparel and accessories for men, women and children, as well as a line of professional footwear and apparel under the Timberland PRO brand.
Sold worldwide through Timberland’s own retail locations and web site, as well as independent retailers, better-grade department stores, and athletic specialty stores.
