Pepsi, the NFL, and Roc Nation announced The Weeknd, one of today’s most compelling and significant artists of a generation, will perform during the Pepsi Super Bowl LV Halftime Show on CBS at Raymond James Stadium in Tampa Bay, Fla. on Sunday, Feb. 7, 2021.
In less than a decade, The Weeknd has amassed a global fanbase, become a multi-award winning artist, and recently, was named one of the most influential people of 2020 by Time Magazine. Regarded for his creative vision, The Weeknd is known for his genre-bending music and redefining storytelling, both sonically and visually.
Marking the second year of this collaboration, Pepsi, the NFL, and Roc Nation are excited to bring The Weeknd to the world’s biggest stage for what is sure to be a transcendent performance.
The Pepsi Super Bowl LV Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation is also serving as the strategic entertainment advisors of the live performance.
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honored and ecstatic to be the center of that infamous stage this year,” The Weeknd said.
“The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry,” said Shawn JAY-Z Carter. “This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”