I found myself immersed in a celebration of culture, flavor, and beats at the 17th annual BACARDĺ Presents JJ Johnson’s The Cookout: A Hip Hop Celebration.
Set against the stunning backdrop of the Brooklyn Army Terminal, the event honored the best of Black cuisine while paying tribute to the birthplace of hip-hop, New York City. Hosted by James Beard Award-winning chef JJ Johnson and hip-hop icon Rev Run, this night proved to be a vibrant blend of culinary artistry and the timeless spirit of hip-hop.
Walking into the Invesco QQQ Festival campus, I could feel the energy radiating through the Brooklyn air. A perfect fusion of rhymes and rhythms filled the space, courtesy of @Revwon, @Kidcapri101, @Phillyfreeway, @DJTooMuch, @DJDannyStern, and @Meldebarge.
But this night wasn’t just about the music—it was about the food, the culture, and honoring a legacy that is as rich as it is resilient. In true hip-hop style, this event paid homage to both the artistry of rap and the foodways that have nourished communities for generations.
The night was filled with flavors that told stories of the past with a modern twist, much like how hip-hop has reshaped the music landscape. JJ Johnson’s vision was crystal clear: to honor the legacy of Black cuisine, rooted in history while presenting it in a way that resonates today.
I had the pleasure of meeting Melvin “Boots” Johnson, executive chef and owner of Victoria Theatre Hotel. When he talked about his grandmother’s gift for cooking and how her love for food was transferred into everything she prepared, I understood exactly what he meant.
That warmth, love, and positivity were palpable in every bite. Boots’ food isn’t just about technique; it’s about the soul behind it. Women trust his cooking, and after what I tasted, I’m right there with them! You can check him out at his restaurant, Victoria Theatre Hotel, and follow him on Instagram here.
Another highlight of the evening was meeting the mother-daughter duo behind 2 Girls Jamaican Tacos. These women are the epitome of Brooklyn entrepreneurship, bringing Jamaican street food with a twist to the table. Their unique Jamaican tacos were a hit, and I can’t wait to visit them again. Follow their journey on Instagram here. For more on their story and dishes, check out their feature from Flatbush Central here.
It’s hard to put into words how perfectly JJ Johnson managed to blend these two worlds—hip-hop and food—in a way that felt completely organic. Just like hip-hop has revolutionized the world of music, these chefs are revolutionizing how we think about food. Honoring food traditions passed down through generations, but giving them a fresh, modern twist that resonates with today’s foodies.
The entire event left me reflecting on what it means to be part of this cultural moment—standing in the birthplace of hip-hop, witnessing the evolution of Black cuisine, and knowing that this is only the beginning. I love New York, and Brooklyn especially. These entrepreneurs and chefs reminded me that, in many ways, the essence of culture and life comes full circle in this city.
For now, here’s to 17 more years of incredible food, music, and culture at The Cookout. Keep an eye out for next year’s event—it’s not something you want to miss!
Featured image is food influencer and content creator Sydfatty.
Photo Courtesy: Já Mir Robert for The Knockturnal.
