Today, July 26th, The Children’s Place, the largest pure-play children’s specialty retailer in North America, announced its 2022 Back-to-School campaign in partnership with award-winning actor, comedian, best-selling author, and philanthropist, Kevin Hart.
With the goal of empowering children through reading and continued education, The Children’s Place alongside Mr. Hart, will launch a number of learning centers across the country. Located in deserving neighborhoods, these learning centers are fun, safe spaces which will encourage creative exploration and discovery among children.
Kicking off the back-to-school season, the Company and Mr. Hart unveiled the first community learning center at NYC Parks’ Thomas Jefferson Recreation Center today (7/26), in East Harlem, in New York City.
Scaling the program to deserving communities nationwide, The Children’s Place will continue its efforts in launching an additional nine learning center locations throughout fall 2022. Working collaboratively with local libraries, community centers, and ThriftBooks, these learning centers will each be stocked with thousands of books, totaling to over 20,000 books donated.
Each space will feature comfortable seating arrangements, interactive chalkboard walls, and empowering wall murals and artwork to serve as a safe haven where children in each community can gain access to reading materials and learning supplies, while also allowing themselves to thrive in imagining.