The TikTok Super Brand Day Takeover with QVC on May 14 proved that business is bustling and the entrepreneurial spirit of the world leader in live shopping is thriving in 2025.
During the second year of its “Age of Possibility,” a first-of-its-kind cross category TikTok Shop Super Brand Day collaboration hit the social media platform with glowing performance.
Following QVC Group’s recent debut as the first U.S. retailer to launch a 24/7 live social shopping experience with TikTok Shop, the special event that was hosted in the landmark Santa Monica Post Office marked another premiere. It was here on this sparkling day in California that QVC brought together a brilliantly curated and dedicated day of creator- and celebrity-led shopping.
It was not just about selling items. It was about a moment that empowered and connected women who were in their fifth decade of life and beyond. Bursting with a super nova of business planning, the event was fierce and deserving of a rousing ovation.
QVC Age of Possibility Summit (Courtesy Jordan Strauss/AP)
Hundreds of attendees celebrated as QVC and TikTok showcased the 2025 Q50 ambassadors. Creator and celebrity-led content was designed to put women at the center of a modern retail experience. The mesmerizing likes of inspiring women who show that life only gets better with age include Hoda Kotb, Carla Rockmore, and Kathy Hilton, alongside returning ambassadors including Kathie Lee Gifford, Stacy London, and Barbara “Babs” Costello, just to name a few.
“You know I love the phrase ‘right on time,’ and becoming part of the Q50 is exactly that,” Kotb said. “It’s awesome to be involved with all the amazing women QVC has brought together.”
A full day of phenomenal speeches at “Age of Possibility” took place alongside thrilling immersive on-site experiences and a live stream of TikTok Shop. The engaging 8-hour experience also gave viewers at home the chance to discover new product releases and event-only deals across curated QVC collections, including beauty, fashion, home, and kitchen, that were exclusively available on QVC’s TikTok Shop.
The magic formula for success was witnessed on this day that completed the mission of proving that QVC, social media, and the proud voices of innovative women are perfectly blended for the rise of a shopping empire that will only continue to conquer in decades to come.
QVC Age of Possibility Summit (Courtesy Jordan Strauss/AP)
“It is the age of possibility right now for me and for every woman who is of a certain age and was told that it’s all over. That the party is over. The party’s only over when you stop growing,” Rockmore, whose incredibly popular design collection featured on QVC, told Knockturnal. “I find it very awe-inspiring to be here with all these other very accomplished women.”
She described her business of fashion and why it is perfectly placed on QVC. Like many other female entrepreneurs, there is a pizazz that shimmers when they get a chance to be in smart business together with QVC.
“I think that the clothes that I have always liked to wear, which are the same clothes that I brought to QVC, are based on classics sprinkled with color and shape, are pieces that you don’t throw out because they’re on trend and then not on trend the next season. They have longevity,” Rockmore explained when asked to describe her prized products that get sold around the nation. “When I wear them, they make me feel really put together with not a lot of effort, and that’s what I’m hoping that I can share with the QVC audience.”
Fans of QVC also get to feel the sensation of being a part of a shopping haven that just got bigger and better with the use of social media, according to the fashion designer who calls the partnership ‘a match made in heaven.’
“I didn’t know what TikTok was before I kind of went viral on it. You know, I thought it was a dance app,” who says she’s 54 years old when she became a social media sensation thanks to her daughter, who encouraged her with posting. “It’s a very new and exciting platform that has such synergy. QVC is an icon in the garment industry. So, it’s kind of to me like peanut butter and jam. The new with the old, the classic with the eclectic, the vintage with the runway. The juxtaposition of the idea of QVC and TikTok manifesting itself in an actual shopping experience is very exciting, and I’m so glad to be a part of it.”
Learn more about the excitement around these amazing ideas with the Age of Possibility and the QVC’s Q50 ambassadors at QVC.com.
