Tanqueray Gin stirred up delicious fun at New York City Wine & Food Festival.
The famed Classic or Nothing Diner served up to thousands incredible cocktails and tantalizing bites. The traveling retro-modern Classic or Nothing Diner pop-up had a line up for samplings of signature gin cocktails with hyper-localized gourmet “dirty” fries.
(Courtesy Tanqueray Gin)
Guests at the festival got a chance to kick back and enjoy the delights in the special red leather banquettes that were located in decor of checkered flooring and imagery. The fries were sizzling and the signature two-ounce “Tiny Tini” martini glasses were divine.
(Courtesy Tanqueray Gin)
“‘Classic or Nothing’ is more than just a tagline; it is the declaration of legends who know what they want and won’t be convinced otherwise,” sais Devaunshi Mahadevia, Director of Gin at DIAGEO North America in a prior statement. “Doubling down on Tanqueray’s nearly 200 years of quality credentials, our gin stands out in a category of young experiments. With this campaign, we are looking to deliver on a cultural return to classics, honoring our legacy of great cocktails.”
(Courtesy Tanqueray Gin)
The campaign will continue to come to life through various marketing activations, including digital media, engaging events, and eye-catching retail experiences designed to connect with existing Gin lovers as well as cocktail lovers who are new to the category.
