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EventsTV

On The Scene: HBO’s Westworld Takes Over New York With an Ominous Activation

by Julian Cannon June 20, 2022
written by Julian Cannon

Westworld’s fourth season, scheduled to premiere on June 26 on HBO, will appear to test society’s very nature as the android ‘hosts’ threaten to throw the very concept of reality out of the window and pit us against each other.

As part of its promotional strategy for the premiere days ahead of the show, HBO partnered with agency Giant Spoon along with iconic New York city brands Magnolia Bakery, Sigmund’s Pretzels, and Joe Coffee for food and beverage carts, which were manned by mysterious vendors who are trying to capture more than just guest names. Participants are surprised at what they find once they receive their goodies, leaving them wondering: “These treats are free, but am I?”

westworld nyc

I was there to witness the takeover. It was sure strange but also in character for the Westworld brand. It was also a windy weekend in New York City so the coffee over there was welcomed. The interior of the drinks had recognizable maze imagery from “Westworld” and the baristas served the beverages with somewhat unhuman mannerisms that made it hard to tell if they were human. In addition, the back of the carts featured the following message: “We are pleased you serve us.”

westworld nycSeveral performances were staged on June 18th, including Stephen Petronio’s company’s performance of an immersive waltz at the High Line along with the revelation that the performers were not actual humans, but Westworld hosts controlled by their summoners. It is speculated that the High Line will be a central setting for Westworld’s upcoming season. 

Westworld returns to HBO on June 26 at 9pm ET, streaming on HBO Max simultaneously. Through a collaboration with Giant Spoon, HBO has previously brought “Westworld” to life through an experiential activation at SXSW 2018 and a corresponding immersive dinner at the CES 2018 technology convention in early 2020.

 

June 20, 2022 0 comment
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EntertainmentThe LatestTVVideo

On The Scene: HBO’s ‘Westworld’ Season 3 Premiere [Video]

by Sebastian Cintron March 10, 2020
written by Sebastian Cintron

It’s been over 20 months since Westworld Season 2 wrapped but finally, HBO’s sci-fi western series is returning with Season 3. While a lot of questions were answered, there’s still a lot that left us wondering. HBO did an official recap which does a pretty good job at detailing what fans should know ahead of the new season.

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March 10, 2020 0 comment
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EntertainmentThe LatestTV

Tribeca Film Festival: ‘Westworld’ Panel and Q&A

by Liam Haber April 21, 2018
written by Liam Haber

A Q&A for the HBO series ‘Westworld’ went awry, but not after the cast and crew discussed what is in store for the upcoming second season.

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April 21, 2018 0 comment
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EntertainmentThe LatestTV

HBO Built A Real Life Westworld Theme Park At SXSW 2018

by Alexandra Finkel March 14, 2018
written by Alexandra Finkel

What’s real and what’s not? That’s what had many Westworld fans wondering this past weekend as they were transported to a real-life version of the show’s sci-fi theme park in Austin, Texas as part of SXSW 2018.

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March 14, 2018 0 comment
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EntertainmentThe LatestTV

HBO Brings ‘Westworld’ To The Real World At SXSW

by Magdalena Bury February 22, 2018
written by Magdalena Bury

This year in Austin, TX fans will be able to explore the world of the hit HBO series.

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February 22, 2018 0 comment
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Actor Luke Hemsworth and celebrity groomer Benjamin Thigpen join Old Spice to teach guys how to achieve a “Hair” of confidence with the grooming brand's line-up of hair styling products and shampoos, including new Swagger Gel, at Made Man Barbershop in New York, Thursday, May 11, 2017. (Photo by Diane Bondareff/Invision for Old Spice/AP Images)
Fashion & BeautyLifestyle

We chat with Luke Hemsworth and Old Spice; now featuring the Swagger Gel.

by Benjamin Schmidt May 15, 2017
written by Benjamin Schmidt

We dropped into Made Man barbershop in NYC for a chance to check out what’s happening at Old Spice with new Swagger Gel and catch up with Luke Hemsworth.

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May 15, 2017 0 comment
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The LatestTV

Exclusive: Steven Ogg on ‘Westworld’, ‘The Walking Dead’, and Old Spice

by Jon Barr April 24, 2017
written by Jon Barr

Read our exclusive chat with Steven Ogg!

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April 24, 2017 0 comment
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The LatestTV

TV Review: ‘Westworld’ [Episode 1]

by Jon Barr October 5, 2016
written by Jon Barr

HBO’s newest large-scale endeavor, Westworld, is trying hard to entice. If you haven’t seen the press surrounding it, there’s been some serious concerns with content. What Westworld manages to accomplish in its pilot, “The Original,” is firmly establish tone, backstory, and future conflict. It does so with a great deal of success, with only a few outlying weak points. Although the show isn’t quite a Game of Thrones-level hit, Westworld’s pilot sets up enough to entice viewers.

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October 5, 2016 0 comment
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