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Video Games

EntertainmentSportsThe Latest

NINJA Undergoes Full Rebrand by Creative Studio EAT

by Serena Khahera April 20, 2022
written by Serena Khahera

Today with streaming taking over the world, there isn’t anyone who doesn’t know the biggest gamer on the internet: Tyler “Ninja” Blevins. Ninja is one of the most recognizable gaming and entertainment personalities in the world. With more than 70 million fans worldwide on major digital networks, Tyler “Ninja” Blevins became a pop culture phenomenon in 2018, after he streamed on Twitch playing Fortnite alongside rappers Drake, Travis Scott, and Pittsburgh Steelers wide receiver Juju Smith-Schuster. Since then, he’s gone on to become the first creator to get an exclusive skin in both Fortnite and Raid: Shadow Legends, and was the first professional gamer to be featured on the cover of ESPN The Magazine. Recently Ninja has partnered with Los Angeles and Paris based branding and graphic design firm EAT Studio, to launch a new brand look that embodies who Ninja is today. EAT was founded in 2009 and since has evolved into a world-class creative studio. EAT now works with some of today’s most exciting startups and global brands like Amazon, Netflix, Adidas, Red Bull, Activision, Warner Brothers, NBC Universal, Samsung, and Twitch.  They are at the intersection of art and expression and truly love to create. The Immigrant-Owned company founded by Women and members of the LGBTQ+ community. With members residing around the world, are perfectly positioned to tap into a wellspring of inspiration from international hubs of creativity. This access allows them to develop innovative brands that are relevant from a global perspective.

The goal in this branding was to retain brand references that pay homage to Ninja’s gaming origins while also creating and operating within a space where tech and talk collide. This new branding hopes to show loyal fans that Team Ninja is still very committed to their roots while showing those who might not understand the gaming world a refreshing concept they can relate to as well.

For those that may not be too familiar with Ninja, there is one key defining aspect to his brand- his hair. EAT Studio met Team Ninja’s objective, taking one of the streamer’s most unique and distinct features, his hair, and transforming it into a piece of iconography. Now this very key detail to the Team Ninja brand is taking up its own space across the various platforms where it’s applied and is an extension of Team Ninja. All of these seemingly minor details show the essence of Team Ninja which Tyler was eager to authentically capture and convey.

Renata Amaral Morris, Founder & CEO of EAT said, “Working with Tyler was like watching his streams, but instead of talking about games, he was immersed in creating his new brand,” she goes on to say,“Tyler and his manager Jessica were fun and professional, present and aware of what they wanted, while always appreciating our work and team. Team Ninja was a true dream client.”

Loyal fans of Team Ninja will be happy to see that this new branding remains true to Tyler’s character while leaving space for continued development as he continues to gain more recognition. Another key factor in the rebrand was changing the typography of the iconic Ninja logo. This new logo embodies the versatility many have come to recognize in Ninja’s character and career. The logotype, with its bold and varying stroke widths, proudly proclaims the Team Ninja brand while championing variety – two aspects that were also present within EAT.

“For this project, EAT’s team consisted of an international group of designers from 4+ different countries, two project managers, our CEO and account manager, Renata’” noted Gabriel Seibel, COO & Creative Director of EAT. “The professional and cultural diversity in the room brought a unique creative spark that led to so many exciting routes for NINJA’s brand.”

The unveiling took place across billboards and notable media appearances such as The Tonight Show With Jimmy Fallon, Good Morning America, and Nightline – and it doesn’t plan to stop there. Team Ninja Manager, Jessica Belvins said, “EAT was a great partner to work with as they knew from the start that this project had to be something truly special. The new look transcends the gaming world that Team Ninja already dominates, and takes it to the next level.”

So what’s next for Ninja? Tyler has set his sights on Hollywood to tell stories for fans of gaming and internet culture. Recently, he can be seen making a cameo in 20th Century Studios’ Free Guy, starring Ryan Reynolds, and can be heard in Sony Pictures Animation’s Hotel Transylvania: Transformania. He is also the author of two graphic novels published by Ten Speed Press: Ninja: The Most Dangerous Game (2019) and Ninja: War for the Dominions (2021). Additionally, Tyler is a noted philanthropist who has been active in his hometown community of Detroit as well as his new home in Chicago, Ninja was named one of TIME Magazine’s 100 Most Influential People of 2019, and is the announced sponsor of the Ninja Esports Lounge at the Matilda R. Wilson Boys & Girls Clubs location in Auburn Hills, Michigan. As a partner on Twitch, Ninja currently streams Fortnite, Halo, Lost Ark, Valorant, Apex Legends, League of Legends, and Final Fantasy XI Online.

To check out more click here!

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A post shared by Tyler “Ninja” Blevins (@ninja)

 

April 20, 2022 0 comment
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EntertainmentFilmThe LatestVideo

Exclusive: Tati Gabrielle Talks ‘Uncharted’ [Video]

by Serena Khahera February 18, 2022
written by Serena Khahera

The long awaited Uncharted movie is finally here! The action packed film based off of video game ‘Uncharted 4: A Thief’s End’ stars Tom Holland as protagonist and treasure hunter Nathan Drake. He meets Victor (Sully) Sullivan, played by Mark Wahlberg, who claims to have know Nathan’s missing long-lost brother Sam. Using the promise of one day possibly seeing his brother again Nathan is roped into Sully’s plan to find the missing Magellan treasure ship filled with more gold than any human could imagine. Along the way Nathan and Sully run into tons of trouble and find out they aren’t the only one’s looking for the ‘greatest treasure never found’. The duo travel the world while piecing together clues left by Nathan’s brother and collected over Sully’s career as a thief. One of their biggest obstacles ends up being Sully’s former partner turned enemy Braddock, played by Tati Gabrielle. Directed by Ruben Fleisher, the action-packed movie is sure to leave you with a smile from the exciting plot and hilarious script. The movie also features Sophia Ali as Chloe Frazer, Antonio Banderas as Santiago Moncado, and much more.

Check out our interview with Tati Gabrielle and let us know what you think! Uncharted will be out in theaters February 18th, 2022 so don’t forget to check it out and let us know what you think!

February 18, 2022 0 comment
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EntertainmentThe Latest

Video Game Impressions: Devil May Cry

by Taheem Thompson November 26, 2020
written by Taheem Thompson

In ages past, the Demon Emperor, Mundus, aimed to conquer the world of humans and turn it into a corrupt playground for his forces. All hope seemed lost until one of the demons woke up to justice and single-handedly fought off the invasion; casting his former allies back into the underworld. That demon was the Legendary Dark Knight Sparda.

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November 26, 2020 0 comment
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EntertainmentThe Latest

Video Game Impressions: Singularity

by Taheem Thompson November 13, 2020
written by Taheem Thompson

Everyone, let me ask you a question: Have you ever wanted the power to control time? What if I told you that you could have the power to manipulate time right in your hands? Would you be able to use it for the good of all? Or will you fall victim to your darker impulses and bend time to make you the ruler of all you survey? If you have the stomach for it, join me on a trip to the desolate island of Katorga-12.

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November 13, 2020 0 comment
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EntertainmentFilmThe Latest

Film Review – ‘Jumanji: The Next Level’

by Jake King December 13, 2019
written by Jake King

A film for those who seek to find a way to leave their world behind…for a while, at least.

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December 13, 2019 0 comment
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EntertainmentFilmThe Latest

Film Review: ‘Tomb Raider’

by Jake King March 16, 2018
written by Jake King

If only I had a controller in my hand.

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March 16, 2018 0 comment
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EntertainmentThe Latest

Inside the World of Shanghai Gaming Bars

by Talia Smith June 23, 2016
written by Talia Smith

No doubt, “gaming” is a global sensation. In China, PC gaming is taken to a whole new level, with 517 million gamers, surpassing the number of U.S citizens. I wanted to explore this phenomenon further, so I went to a gamers paradise: a “PC Bang.” I interviewed three gamers who live in Shanghai, China and one gamer who currently lives in the United states to find out what these PC sanctuaries are like.

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June 23, 2016 1 comment
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LifestyleThe Latest

Harmonix & Fender Partnership Extended

by Magdalena Bury June 5, 2016
written by Magdalena Bury

Harmonix Music Systems, Inc.will extend their agreement with Fender Musical Instruments Corporation to have the brand’s instruments featured in music video game series ‘Rock Band’ until 2027

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June 5, 2016 0 comment
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EventsFilm

Film Review: ‘Ratchet and Clank’

by Benjamin Schmidt April 28, 2016
written by Benjamin Schmidt

We saw the preview of Ratchet and Clank this past week in NYC. Check out our review below! In theaters April 29.

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April 28, 2016 0 comment
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Film

Director Kevin Munroe Talks New Film ‘Ratchet and Clank’

by Benjamin Schmidt April 24, 2016
written by Benjamin Schmidt

“Ratchet And Clank” is slated for an April 29th release, and we had the chance to chat with Director Kevin Munroe, discussing characters, how today’s children’s films don’t depict real danger, and more. Check it out!

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April 24, 2016 0 comment
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