The vibrant energy of proud New Yorkers permeated every corner of the Timberland Stoop event on Saturday, September 23rd, in a Brooklyn warehouse at 267 Kent Avenue.
This gathering was a dual celebration like no other, commemorating Timberland’s 50th anniversary and the birth of hip-hop, both deeply intertwined with the essence of New York City. Timberland crafted the ultimate New York experience, fostering a sense of connection among New Yorkers and their beloved neighborhoods.
The event was a blend of fashion, music, and creativity, all centered on the iconic NY boot. Timberland placed a strong emphasis on community, boldness, and fun, transforming a compact 380+ square foot space into a lively, fully stocked bodega. The attention to detail was remarkable, from a cat sporting Tims inside the bodega to pigeons perched above, proudly flaunting their pair of butter boots. Timberland reintroduced their Classic 8-inch Waterproof Super Boot, initially introduced in 1979 as the “40 Below” Boot. These limited-release boots were only available at the Timberland Stoop and will make appearances at all Timberland Stoop locations.
Beyond the Timberland world, the event featured a workshop by creator Phillip Leyesa, showcasing the art of distressing. Besides this, there was a customized Timberland station at the Brooklyn pop-up offering personalized boot designs and shirts, complete with pins, patches, and vinyl designs by Taylor Simmons. It was an interactive and memorable experience, and we even customized our pair, adding to the fun.
The infectious playlist, courtesy of DJ Atelye Marc, set the stage for electrifying live performances by none other than NYC native rappers Dave East and Fabulous, who took the stage by storm, paying homage to hip-hop and Timberland’s impactful legacy.
Food and beverages, including soft drinks and mouth-watering plant-based patties from Seed Brooklyn, kept attendees energized as they danced and vibed the night away. Timberland’s Stoop tour experience will continue, with planned stops in various locations around Manhattan, Brooklyn, and the Bronx.
