Raising Cane’s owner and founder Todd Graves took the honored position aboard the Krewe of Bacchus King’s Float before Super Bowl.
TUMS was the maker of relief in a very fun way at Super Bowl.
Shaq’s Fun House made an epic return to Super Bowl last night.
Michelob ULTRA transformed Topgolf into an unforgettable experience for the second year in a row for Super Bowl weekend. This year the Michelob ULTRA Country Club powered by TCL, the official TV partner of the NFL, hosted a full of entertainment, sports and culture on Feb. 10 . The night saw the likes of Shaq, Martha Stewart, Dan Marino and Olivia Culpo with a performance by T-Pain.
Building off of the success from last year, Michelob ULTRA and Topgolf are rewrote the rules for a party experience by providing fans with a unique blend of sports and culture in a way that only Michelob ULTRA can.
LAS VEGAS, NEVADA – FEBRUARY 11: Displays and signage are seen during the Michelob ULTRA Country Club at Topgolf Las Vegas on February 11, 2024 in Las Vegas, Nevada. (Photo by Anna Webber/Getty Images for Michelob Ultra)
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates.
It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
Chiefs fans. 49’ers fans. Swifties. Everyone was a winner on Super Bowl Sunday who was lucky enough to be invited to the first annual Super Bowl Viewing Party, held by Director and Producer Jonathan Baker and The Creative Coalition.
Jonathan Baker and Richard Kind. Photo credit: Dylan Riley
It was a true Hollywood story with Baker opening up his stunning Mulholland Drive home to over 120 guests. Of course, Baker’s home isn’t just any beautiful home in the Hills. Once the residence of the iconic Warren Beatty, this is a home with stories to tell… both past and, thanks to Baker, present.
AnnaLynne McCord. Photo credit: Dylan Riley
In attendance were such celebrity guests as Harry Hamlin (LA Law), Evan Handler (And Just Like That…, Sex and the City), Richard Kind (Mad About You), AnnaLynne McCord (90210), Kat McNamara (Shadowhunters), Rob Morrow (Northern Exposure), Brooks Darnell (Shadowhunters), Sandra Lee (TV chef and author), Jason Kravits (The Practice), Rachel Boston (Hallmark films), Joel Michaely (Can’t Hardly Wait), and many more. The event was co-hosted by Robin Bronk, Creative Coalition Founder, and Creative Coalition President, Tim Daly.
Brooks Darnell. Photo credit: Dylan Riley
Cocktails came courtesy of El Cristiano Tequila and kept guests partying throughout the entire game — with neat pours from the XR Extra Reposado and Extra Anejo Black Label. Guests also enjoyed drinking Peroni Beer, Casa Luigi Prosecco, Passion Tree Hard Seltzer, Hollywood Vodka, Brothers Bond Bourbon, Essentia water, and Super Natural zero sugar soda.
Photo credit: Dylan Riley
Of course, what’s a Super Bowl party without some epic game day snacks?
Photo credit: Dylan Riley
Baker and The Creative Coalition leveled up the game with a lavish catering spread that went beyond guac, chips, and pizza by featuring Buca Di Beppo’s signature pastas, appetizers and salads, including their Spicy Shrimp, Caprese Skewers, Chopped Antipasti, Meatless Chopped, Spicy Chicken Rigatoni, Chicken Parmigiana, Fried Mozzarella, Baked Ziti, and Meatballs, and Cannolis.
Guests also snacked on yummy dips and popcorn throughout the night, including options you can find in your local grocery store or easily purchase online for your next gathering — such as gluten-free Penne Straws by Pasta Snacks, Candy Pop Snickers (The official candy of Super Bowl), Cookie Pop Oreo popcorn, and Snack Factory Buffalo Wing Pretzel Crisps.
Kat McNamara. Photo credit: Dylan Riley
Of course, one of the most epic feasts of the night centered on the football and what turned out to be an historic night. Not only because of Taylor Swift’s appearances (And ya know, halftime king Usher’s roller-skating, pumped-up show) but the Chiefs overtime win (only the second time the Super Bowl has gone in to OT).
Harry Hamlin. Photo credit: Dylan Riley
What an epic way for Jonathan Baker and The Creative Coalition to kick off their first annual Super Bowl Viewing Party.
Photo credit: Dylan Riley
How can you support the arts and The Creative Coalition? Donate by texting “Give” to “954 PUSH TCC (954-787-4822).”
Rachel Boston. Photo credit: Dylan Riley
Talk about an amazing Big Game weekend!
Smirnoff this weekend at Super Bowl hosted the first-ever Smirnoff SMASH Pickle Bowl. The thrilling and colorful celebrity pickleball tournament was truly a sight to see during the spectacular weekend of sports, sips and joy.
LAS VEGAS, NEVADA – FEBRUARY 10: Smirnoff beverages on display during the first-ever Celebrity SMASH Pickle Bowl Tournament for Super Week hosted by Smirnoff at Caesars Palace on February 10, 2024 in Las Vegas, Nevada. (Photo by Randy Shropshire/Getty Images for Smirnoff)
Hosted by media personality Speedy Mormon, the awesome day featured appearances by Saweetie, Lance Bass, Scheana Shay, Brock Davies, Vernon Davis, Kay Adams and special local guests.
LAS VEGAS, NEVADA – FEBRUARY 10: (EDITOR’S NOTE: Image has been retouched.) (L-R) Kay Adams, Vernon Davis, Lance Bass, Speedy Morman, Saweetie, Brock Davies and Scheana Shay pose for a photo during the first-ever Celebrity SMASH Pickle Bowl Tournament for Super Week hosted by Smirnoff at Caesars Palace on February 10, 2024 in Las Vegas, Nevada. (Photo by Randy Shropshire/Getty Images for Smirnoff)
RedTail located at Resorts World was the scene were head-to-head battles like no other took place. The day also was fun for guests who celebrated with Smirnoff’s newest RTD Smirnoff SMASH Vodka Soda.
Repping Team Pineapple Orange, Scheana Shay served up a smash hit on the pickleball court for the Smirnoff SMASH Pickle Bowl Team Raspberry Peach was Vernon Davis and Kay Adams who took the court for the Smirnoff SMASH Pickle Bowl. Saweetie and Lance Bass smashed the competition making up the dynamic duo of Team Watermelon Lime.
Smirnoff’s NEW SMASH Vodka Soda is an RTD gluten-free option with just 100-calories and is now available in stores nationwide. Available in four flavors (Watermelon Lime, Raspberry Peach, Strawberry Dragonfruit, and Pineapple Orange), NEW Smirnoff SMASH Vodka Soda is set to smash the competition
Super Bowl Las Vegas style is truly iconic and full of moments that shine a bright light on icons.
On Feb. 9, Hall of Fame and Emmy Award-winning broadcaster Jim Gray teamed up with seven-time Super Bowl champion Tom Brady to officially launch the first-ever Hall of Excellence, a one-of-a-kind sports and rare memorabilia museum, to Fontainebleau Las Vegas. The museum, which opens at the resort later this year, had a a special preview ceremony attended by Mr. Gray, Mr. Brady, Fontainebleau Development Chairman and Chief Executive Officer Jeffrey Soffer, Fontainebleau Chief Brand and Design Officer Peter Arnell, and numerous local dignitaries and sports enthusiasts.
“We have a Smithsonian of artifacts,” says Mr. Brady, who will be showcasing his seven Super Bowl rings at the Hall of Excellence. “These exhibits are about more than just championships and jewelry, they’re about the stories of the people who helped others win.
Upon opening, the Hall of Excellence will showcase a curated collection of memorabilia from Jim and Frann Gray, Tom Brady and The Tom Brady Family Collection; as well as exclusive and rare items from all-time sports legends including Muhammad Ali, Vince Lombardi, Jim Brown, Babe Ruth and Hank Aaron.
The Hall of Excellence collection will further contribute to the elevation of Las Vegas as a global sports capital, with a growing portfolio of championship teams and celebrated sporting events. Authentic memorabilia from historic moments of remarkable achievements that echo through generations will be prominently featured, offering visitors a unique opportunity to celebrate the greatest champions in sports and their greatest achievements.
“Las Vegas has become one of the world’s most popular sport destinations, and now fans will have a place to immerse themselves in their most beloved and treasured iconic moments, featuring classic items of their favorite teams and players,” adds Mr. Gray. “Frann and I are so proud to have created Hall of Excellence with Tom and Jeff, and we are excited for the fans to be able to enjoy this amazing collection.”
The Hall of Excellence museum boasts an architectural and exhibition design masterfully crafted by designer Peter Arnell, who began working on the museum early in the collaboration alongside Mr. Gray.
“What’s truly incredible is that we’re putting a museum inside a hotel and setting a new precedent in Las Vegas,” says Mr. Arnell. “It’s all authentic, just like this hotel, and we’re not just putting these artifacts on display but also providing the feeling behind them, creating a connection that will make this an extraordinary, and engaging, attraction.”
More information about Fontainebleau Las Vegas, its rooms and suites, dining, and entertainment offerings can be found at fontainebleaulasvegas.com.
Roku knows how to get your game on!
Take one of the most exciting games in sports and put it in the thrilling city of Las Vegas and you got yourself some dazzling magic.