The Holiday spirit was ignited by Luis Fonsi and the help of other well known brands and talents for the St. Jude Children’s Research Hospital Campaign. The campaign is a well known modern tradition and it marked its 22nd annual campaign for the research hospital.
With the use of celebrity platforms and voices Luis Fonsi continues his deep relationship with St. Jude uses his voice and platform on different channels on social media to help spread St. Judes message and awareness.
The Knockturnal sat down with Luis, where he first reflected on his first ever visit at St. Jude, early into his career.
After learning about their mission Fonsi was left with the feeling of wanting to be a voice for the hospital and allow others to help save lives because for Fonsi that is a powerful thing.
Fonsi explained the 2025 campaign for those who haven’t heard of it, and touched on how the campaign supports the children and families in need.
With the families and children that are in hard times, this is the best and most important time to dontate.
Fonsi mentioned its people like him and others who are aware of the campaign, are ones that can help create awareness during the holidays.
By shopping at certain stores one might not know but they are helping St Jude. Many of the stores or brands that people shop at, are involved and donate through their purchases.