The One Party by Uber put on an ultimate display at Super Bowl weekend in San Franciso.
FanDuel, North America’s premier online gaming company, and Spotify, the world’s most popular audio streaming subscription service, teamed up for the third year to host the FanDuel Party Powered by Spotify.
Four-time Pro Bowler Christian McCaffrey and his brother, Washington Commanders wide receiver Luke McCaffrey, scored a perfect “shift” at Raising Cane’s this week in California.
San Francisco welcomed a new kind of nightlife ritual on Thursday—one that smelled like fresh coffee, sounded like dominoes slapping the table, and tasted like aged rum with a bold espresso backbone. BACARDÍ Rum and NBA All-Star Jimmy Butler hosted the third chapter of their ongoing collaboration: the BACARDÍ x BIGFACE Rum Room Domino Club, marking its first-ever West Coast appearance after a buzzy Miami debut in 2024.
More than a pop-up, the Rum Room Domino Club unfolded as a living expression of culture and connection. Hosted at Starlite in Union Square, the immersive, one-night experience drew from BACARDÍ’s Caribbean and Latin heritage and Butler’s personal passions—coffee, competition, and community. At the center of the room was dominoes, a game Butler has long championed as both a cultural tradition and a social equalizer.
Guests moved through a high-energy space filled with custom domino tables, Caribbean- and Latin-inspired music, and signature cocktails crafted with BACARDÍ Reserva Ocho Rum. Staying true to the spirit of past Rum Room events, Butler was front and center throughout the night—serving drinks, mingling with attendees, and jumping into multiple rounds of dominoes with guests.
The event also marked the Bay Area debut of the BACARDÍ x BIGFACE Café Con Ocho cocktail. A creative twist on the classic espresso martini, the drink paired the smooth, layered notes of BACARDÍ Reserva Ocho with BIGFACE’s Doublestar Omni Blend coffee, accented by salted caramel and finished with an orange garnish. The result was bold, balanced, and quickly became a crowd favorite.
For Butler, bringing the Rum Room to San Francisco carried special meaning. “BIGFACE is built on coffee, culture, community, and competition,” he shared during the event. “The Rum Room Domino Club brings all of that together with BACARDÍ Rum. San Francisco feels like home, so it was great to see the Bay Area show up, try Café Con Ocho, and really experience what this collaboration is about.”
The celebration extended beyond the walls of Starlite. BIGFACE Coffee officially kicked off its expanded residency at Square’s Corner Store the same day, launching a multi-month presence that will run through mid-April. Designed as a “living pop-up,” the space began offering daily BIGFACE service alongside rotating programming, establishing a new hub for Bay Area coffee culture.
Thursday night also served as the debut of the all-new BACARDÍ x BIGFACE co-branded merchandise collection. Following strong demand at previous Rum Room Domino Club events, the refreshed 2026 capsule featured a jacket, hoodie, t-shirt, and hat. Butler debuted select pieces during the event, including an exclusive hat worn while playing dominoes with guests. For the first time, the collection became available not only at the event but also online nationwide in the weeks following.
The Rum Room Domino Club drew familiar faces as well, including Golden State Warriors guard Gary Payton II, who joined the celebration and added a local connection to the night’s energy. With DJ Jaymeebaaby setting the soundtrack and dominoes anchoring the room, the event captured the celebratory spirit and sense of community that define the BACARDÍ x BIGFACE partnership.
As the third iteration of their collaboration came to life on the West Coast, the San Francisco Rum Room Domino Club reinforced what has made the partnership resonate from the start. It wasn’t just about rum, coffee, or fashion—it was about shared rituals, cultural roots, and the simple joy of people coming together around a table, a drink, and a game.
If you thought brunch couldn’t get any more fabulous, think again! We ventured to Movida Lounge in San Francisco’s dynamic SoMa district, where Persian-Mexican fusion cuisine meets high-energy drag performances for an unforgettable Sunday experience.
Grady Brannan, the famous music photographer renowned for capturing the electrifying moments of live performances, has just unveiled his latest exhibition, ALL ACCESS ALL THE TIME.
Only in San Francisco! Goat a load of this, California non profit Value Culture presented a unique fashion show this Valentine’s Day in the heart of San Francisco. The Goat My Valentine Fashion show took place in the iconic Union Square with actual goats being walked by cultural G.O.A.T.s of the city. A huge crowd gathered and went wild as goats in custom elaborate designs good enough for the Met Gala were walked by iconic San Francisco cultural figures. The event had everyone smiling on Valentine’s day, even those still suffering over the one who goat away. Seriously, good thing there are pictures because who could make this up?
We got the chance to get “festival ready” at the Outside Lands kick off party which was held August 4th. The event took place at Bloomingdales at Westfield mall in San Francisco. The fun afternoon featured a live performance, a fashion presentation by Bloomingdale’s personal shopper, light bites, and specialty cocktails. The event was hosted by Value Culture, A 501c3 NGO focused on building the future by valuing cultures.
Upon arrival we headed to the check in table and felt like we had been transported to a whole other world. Attendees were wearing festival attire while sipping on specialty cocktails presented by Bacardi. Music filled the whole floor as local singer Sam Johnson played guitar and guests swayed along. The event also featured quick bites prepared by Honey Brie Boards in the form of charcuterie board bowls filled with decadent cheese and crackers paired with a variety of dried fruit and nuts. We also got to chat with Bloomingdale’s Personal Shopper, Amanda Adams who gave us a fashion presentation on all the best festival pieces Bloomingdale’s had to offer.
Value culture, created by founder Adam Swig, believe that culture heals, builds, and brings people together. The San Francisco based nonprofit says, “In our ever changing globalized world, there’s never been a more important time for us to value the world’s cultures, heritages, arts, music, and those creating and preserving humanity’s greatest gift to each other.” The mission of Value Culture is to produce and support artistic, educational, charitable, and spiritual events to inspire individuals to give back in their communities. To support Value Culture’s cause, text VALUECULTURE to 44-321 to donate or visit their website here .
Don’t forget to check out our TikTok on the event down below or @theknockturnal.com and follow us on Instagram @theknockturnal for clips and interviews of your favorite celebrities and exclusive events.
@theknockturnal.com We got to check out the Bloomingdale’s Pre Outside Lands Party hosted by Value Culture in San Francisco this weekend #theknockturnal #journalism #fyp #fypシ #foryou #outsidelands #bloomingdales #sanfrancisco #valueculture #33333 #summer #party #outsidelands2022 #outsidelandsoutfits
Value Culture, a non-profit organization looking to connect people back to their communities & internal philanthropy, brought together the San Francisco community for a moment of musical bliss on Wednesday August 11th. Hosted at The Chapel, a former chapel turned into venue, presented on the outdoor stage in San Francisco, attendees were transported around the world in a cozy corner of the city. The lineup for the night consisted of indie folk singer/songwriter Noa Zimmerman, a young artist hailing from San Francisco who opened the night with soft melodies and a voice so gentle but sure that felt as if the listener was being cradled in a warm spring day. Sharing personal stories in between each song, including her astrophysicist friend’s practical feedback for the more magical elements in her song “The River”, from her latest album Indus. The personal anecdotes and gentle conversation with the audience helped welcome attendees into the opening of the night. More of her music can be found various music platforms such as Spotify, Apple Music, YouTube, etc along with more information on her Foundation and music from her albums on her website.
As Noa finished up her set, Dj Beatific began to set up to carry the night into a more hip hop atmosphere with remixes of hits from both the 90s and 00’s setting the mood for the pumped up performance of New Yorker rapper Kosha Dillz. Bringing over New York energy Rami Matan Even-Esh, aka Kosha Dillz, combines his personal feelings surrounding the world, politics, and his Jewish roots and much more through woven rap with more old school hip hop beats. He, alongside DJ Beatific, took the audience through some of his hits and more recent work that allowed him to share his emotional journey through the pandemic. Definitely taking on the role of stage hype man and main performer Kosha Dillz charmed the crowd with his charisma, witty conversations with the audience, and even a little heckling here and there. Although the crowd may not have been his usual rap listening demographic, he interacted with everyone throughout the night to keep them amped up. He set up the stage and easily transitioned the night into the main event’s hands, Gili Yalo.
Gili Yalo is an Ethiopian born musician who found his bearings and ties back to Ethiopian culture after an emotional life starting from coming to Israel with his family as refugees during Operation Moses. Much of Gili’s history talks on the difficulties of growing up as an Ethiopian man in Israel during a time when society wasn’t so keen on having neighbors so different share space with them. He has often shared in interviews how childhood stories and personal dealings with racism molded him to come to terms with the feelings of knowing and owning his Ethiopian history, roots, and blood. Pouring these sentiments into his music, Gili Yalo creates a new world of music taking inspiration from Jazz, Funk, and Blues genre sounds but tying together the haunting nature of Ethiopian scales, which are pentatonic. However the music is lively and incorporates Yalo’s feelings of music in Ethiopia being a way of life and not just dreams of being on stage. This was incredibly apparent in the strong and overwhelming power Gili Yalo brought to the stage. As he shared some of his hits like “Sew Lesew” and “Selam” the audience is transported into this mystical world that is so new and so nostalgic at the same time, especially for other immigrants. To be able to cross beyond the barrier of language and pull people from all walks into a new music, whether it be for the instrumentals or the hypnotizing pull of the vocals, is no easy feat and Gili Yalo beautifully achieves that. Gili’s music is available on popular music sites such as Spotify, ITunes, Apple Music, etc and his most recent album Made in Amharica is a musical journey that everyone genuinely needs to embark on.
Noa Zimmerman: Photos taken by Misha Vladimirskiy
DJ Beatific: Photos taken by Misha Vladimirskiy
Kosha Dillz: Photos taken by Misha Vladimirskiy
Kosha Dillz: Photos taken by Misha Vladimirskiy
Gili Yalo: Photos taken by Misha Vladimirskiy
Gili Yalo: Photos taken by Misha Vladimirskiy
Gili Yalo & Kosha Dillz: Photos taken by Misha Vladimirskiy
Gili Yalo & Kosha Dillz: Photos taken by Misha Vladimirskiy
Overall the night was an immense success for both the audience and for event coordinator Adam Swig who created Value Culture. Truly we do not need to be from the one same culture to share a bond with so many other paths our fellow humans take. Adam’s goals are embedded within his organization and Value Culture brought together the community in San Francisco to remind us just how connected we can all be thanks to music.
Over 50 years after it was originally pitched, the late actor and martial arts legend Bruce Lee is bringing his vision back to television in ‘Warrior’ with the help of his daughter, Shannon Lee, and creator Jonathon Tropper.