Sir Richard Branson held a grand opening ceremony at the Élia Beach Club on Thursday, June 10th. Their first beach club day party will begin on Friday, June 11. Among the VIP guests in attendance are Flo Rida, AnnaLynne McCord, Rachel McCord, Audrina Patridge, Marta Pozzan, Beau Casper Smart, Emily Sears, Laura Sellar, and many more. They enjoyed the poolside cabanas and Mediterranean-style atmosphere, as well as DJ sets and musical performances by Sam Blacky and Sofi Tukker.
