To celebrate the start of a new fashion week in New York, NYFW Backstage launched its 5-day pop-up for fashion enthusiasts. The multi-day event ran from Friday, February 9 – Tuesday, February 13 at 21 Greene Street with tickets available to the public and doors opening at 11 am daily.
At the helm of this immersive experience is Creative Director Ethan Tobman, whose artistic vision has illuminated stages around the world, including Taylor Swift’s iconic Eras Tour. With Tobman’s guidance, NYFW Backstage became more than just a showcase of fashion; but rather a canvas for storytelling. Guest had the opportunity to hear from top designers like 3.1 Phillip Lim, Eckhaus Latta, Jason Wu, and Sergio Hudson as they shared insights into their collections and creative processes.
Some of the immersive activations included:
TRESemmé Style Studios
TRESemme’s expert stylists pampered guests at the DIY station with free touch-ups and styling appointments
Front Row Livestreams
This activation allowed guests to witness the excitement of designer shows live on a big screen. They got to see the latest trends and designs fresh from the runway.
IMG Models Photo Studio
IMG Models Photo Studio offered a chance for guests to have professional photos taken and leave with three images to kickstart their modeling portfolios.
The Anatomy of a Look
The Anatomy of a Look provided insights into the creative process behind runway-ready outfits. Guests explored sketches, fabric swatches, and more, gaining a deeper understanding of how fashion comes to life on the catwalk.