Over the years, German fashion has slowly shed its image of being a deadly serious affair, with its often-somber silhouettes and straight-laced academic ideas, to something that is far more cutting edge, fun, and organic in character; exploring the bounds of beauty, wearability, and approachability. Berlin Fashion Week is the culmination of these ideas, with a week of celebration and shows.
Marcel Ostertag
Backstage With Marcel Ostertag And The MUSE Collection At New York Fashion Week
The Knockturnal caught up backstage at Spring Studios as Marcel Ostertag prepared to present his 2019 Spring/Summer collection called MUSE for #NYFW.
MUSE represented Ostertag’s model’s sixth waltz down the catwalk during New York Fashion Week, with much fanfare surround his men’s line debut. The man of the hour revealed, “MUSE is a tactile and colorful journey influenced deeply by the close relationships with the muses” in his life. Most notably, the style aficionado claims to be “kissed by the muse” daily.
Beyond fashionable notoriety, Ostertag’s designs champion for diverse runways which are socially inclusive — proving his collections’ inspiration enriches beyond any visual aesthetic. The Knocktural went behind the seams of Ostertag’s dreamy yellows, blues, lavenders, and oranges hues. All of which blended perfectly into curation of great rainbow MUSE sweaters for #SS19. Alongside models, we unraveled the retro-inspired features of the designer’s high-waisted pants, 70’s silhouette wrap-dress, and sequined bell sleeve tops.
Withal, Ostertag’s collaborative Tamiris fringed footwear sealed this virally praised dedication — adding the pep in the steps of his MUSE collection’s jaw-dropping designs. Get to know Marcel Ostertag in his words.
You have a garment that is coming in 24 shades, explain its meaning.
Well, that is my favorite cashmere jumper for the summer season. It has a message. We are still fighting worldwide for tolerance. So, I placed the rainbow colors throughout this style on my jumper. It is important.
This your first season showcasing menswear. What did you do to prepare for this new venture?
I listened to all my friends and to all my clients who were asking for the menswear collection. It should be something new. You know? Shoes, suits, and jeans can be bought anywhere.
So, I launched a really special collection. It leans into the women’s line. It has this unisex effect going on. It feels young, modern, and fresh. You can adapt it into street style.
We connected before your runway show in February about you debuting footwear alongside Tamaris. How pivotal have these designs been for your business?
Yes, that was my fall collection’s footwear collaboration with Tamaris. We are selling really well. We’ve caught a forty country line, too. It means this collection is available all over the world. It can be ordered in my online shop.
Also, fashion cannot work without shoes. Shoes dictate a lot in fashion. That is the best way to explain this collaboration. You need a good shoe to make an outfit perfect. It makes it feel complete. That was how we merged the shoe collection into that runway collection.
It works well together. We have some monochrome looks going on. They echo the outfits. The shoes are yellow, too. Then we created some really crazy alburn boots with fringes. On the catwalk, they make for really great pictures. I think it is just the perfect company to work together with.
You founded your label in 2006, what has assisted you in remaining creatively passionate all these years?
Again, fashion is not only a passion. Fashion is my way of life. That is a big difference. I am not just fancy designing clothes. For me, it is a lifestyle.
I wake up in the morning — it is about fashion. I go to bed in the evening; it is still about fashion. I am transporting messages with my fashion. It fulfills me. I’ve always had the energy for it. Fashion gives me energy.
How will the Spring and Summer collection for 2019 be a defining moment in your career?
Wow! I think that about every collection I create. [Laughs] This season the MUSE concept flowed together really well. The menswear combines well with the women’s together. I think that makes this story complete.
You are bringing fifty-nine looks down the runway. Explain the overall theme.
The collection is called MUSE. It is about all my friends, muses, and clients who wear and own my stuff. Its’ name is a “thank you” to them.
Ideally, how would you like your legacy to read within the fashion world?
I think I show that fashion is not just a thing you can buy. Fashion is something you transport feelings with. Also, you see that in this new MUSE collection.
You emphasized working hand-in-hand with brands. Will there be more collaborations in the future?
For me, yes, I hope so. We are trying to do more of that. In Germany, we are currently working closely with a makeup collection. I hope to do more with Redken and NYX, too. Let’s see what is going on there.
I would love to create my own makeup line. We will see what happens with that. I hope that jewelry will be an option as well. I am looking for a collaboration. I genuinely love jewelry that is something I have not done. I have many ideas.
A Rainbow of Florals for Marcel Ostertag’s ‘Muse’ Spring/Summer 2019 Collection
German-born, Berlin-based designer Marcel Ostertag gave a colorful “thank you” to all of his muses through a floral rainbow collection on the last day of New York Fashion Week. Ostertag’s latest “Muse” collection acknowledged his creative sources in both womenswear and, for the first time, menswear with 59 looks.
Marcel Ostertag Talks Empowering Women Through Garments & Brand Authenticity At NYFW
German-based fashion brand, Marcel Ostertag, brought the bustling metropolis of Berlin for his fifth season as part of New York Fashion Week to unveil Autumn/Winter 2018.
Marcel Ostertag Debuts ‘Freedom’: Spring/Summer 2018 Collection During NYFW
The Central St. Martins grad Marcel Ostertag is fresh with a new collection at NYFW, “Freedom”.
In partnership with New York Fashion week, Marcel Ostertag held his Fall and Winter 2017 collection runway show called Revolution at the Skylight Clarkson Square.
Marcel Ostertag, winner of the DHL Exported Program in collaboration with IMG returned to New York Fashion Week for a second season. This go around he presented his Spring/Summer 2017 collection entitled ‘AIR’. We were on the scenes backstage and got to speak with the German designer, along with his beauty team. Check out our exclusive interviews below.
On The Scene: ‘AIR’ by Marcel Ostertag Spring 2017 Presentation
There is always a need to take a step back and enjoy the fruits of life that are present throughout the day. Marcel Ostertag was able to bring the sensation of freely living through his harmonious presentation titled “AIR”. This spring/summer 17 collection highlighted all the characteristics of beautiful women with his garments showing off natural curves and skin in a pleasingly subtle fashion. Presenting the beauty of women with flowy, transparent tops and dress while also keeping it classy with beautiful silk trenches, a classic varsity sweater and lightweight bombers. Silks and soft cottons graced the body of each model, utilizing a color scheme of: nature green, light pink, sky blue, black and an enticing, transparent nude fabric. The color palette used for this collection Each piece was made with lightweight fabrics and offered much diversity in the styles that could be worn. Marcel successfully brought life under the sky to life with a shiny, silk, sky blue trench that displays a graphic photo of a white horse, and even his dresses and bombers patterned with clouds in the sky.
As soon as you walked in the venue you were immediately struck by the striking, yet simple layout, which was slightly dark with a subtle blue light revealing multiple yellow DHL packaging on every guest’s seat.The runway set up allowed for the models to walk all around the crowd, with bright runway lights showing every detail of the pieces. The vibe was very airy and appeared much more spacious than the actual bare space the show was held in. For the presentation Marcel partnered with logistics company, DHL, who provided the outer covering for the “AIR” spring/summer 2017 lookbook by Kristian Schuller. The DHL packaging was a very unique representation of providing a shipping folder specific to NYFW. Even backstage the DHL logo was plastered everywhere and a beautiful model wore a head-to-toe DHL logo patterned dress and lightweight jacket while standing next to a stack of DHL boxes. I really enjoyed the partnership, branding and execution between Marcel Ostertag and DHL, who both provided a visually pleasing experience for show attendees.
Marcel Ostertag’s Fall 2016 collection was shown at New York Fashion Week on February 11th.