Indio, California – Lucky Brand Desert Mirage held a one-day pop-up event on April 15th and it was one of the hottest day parties during Coachella Weekend 1. The event showcased Lucky Brand’s festival collection, and The Trading Post, a festival fashion experience with Frye and Vince Camuto.
Lucky Brand in collaboration with Rolling Stone Live hosted Desert Jam at Palm Springs ARRIVE Hotel on Saturday, April 13th.
On Saturday, April 14th, classic denim company Lucky Brand teamed up with NYLON magazine to take over the ARRIVE hotel in Palm Springs for their second annual Desert Jam soiree.
It wasn’t just Lady Gaga headlining in the Palm Springs desert this weekend. Noah Cyrus, Miley’s little sister, totally slayed as she performed her megahit “Make Me (Cry)” and “Stay Together” at the Lucky Lounge Desert Jam, courtesy of the iconic Lucky Brand.