There’s a myriad of faux-exotic liquors on the market today: they boast of youth, charm, popularity, perhaps even an advancement in terms of attractiveness to the opposite sex.
Eight-time GRAMMY® Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne recently announced her first ever alcohol partnership with ready-to-drink cocktail brand BeatBox, donned ‘The World’s Tastiest Party Punch.”
Alberta Distillers announced the return of the famous Alberta Premium Cask Strength Rye on October 12. A call for celebration, on October 20, the brand hosted an exclusive tasting with a twist: a fitting for custom jeans by FITTED Underground.
Made from 100% Canadian Prairie rye grains and brewed in glacier-fed spring waters from the Rocky Mountains, the elixer took the U.S. by storm in 2020. Since, the brand’s Cask Strength Rye has received serval awards including Double Gold at both the 2020 and 2021 SIP Awards and the San Francisco World Spirits Competitions.
The award winning booze was sampled in two drinks the evening of the 20th on the rooftop at Sunset Park’s Brooklyn Grange. A rustic “Old Fashion” with Angostura Bitters, and a light “Rosemary’s Baby” with organic cider. In between sampling, guests received the opportunity to customize their fantasy jeans down to the logo on the buttons. A simple, but luxurious process. Through the customization of jeans, guests were also receiving a sneak peak of the whisky making process; which like jeans, requires patience and great craftsmanship.
This holiday season, treat yourself or the whisky lover you know to a bottle of Alberta Premium Cask Strength Rye while they’re still in stock.
Four spirits were the highlight of the Lobos 1707 Tequila Tasting and Pairing on October 26 in NYC. Hosted by Founder, Diego Osorio, the evening was dedicated to appreciating the Lobos 1707 Joven, Mezcal Artesanal, Reposado and Extra Añejo expressions as both beverages and ingredients via cocktails and tasty h’ordeuvres. While entertaining guests in the Lobos Headquarters, Diego was able to explain how the brand came to be.
“Everything goes back to a story,” Diego explained to the Knockturnal. “The story told is my great-great-grandfather went from Spain to Mexico with some sherry wine barrels, drank them, filled them up with agave liquor; and then realized it tasted a lot better.” Often used to age whiskeys and bourbons, Diego’s family decided to partner sherry and Tequila. Each expression contains this special ingredient, also known as Pedro Ximenez, despite their contrasting flavors.
What started out as a creative outlet and something for friends to enjoy, turned into a company thriving in partnership with Lebron James. “We’re building something to stay,” Osorio asserted. “I think other brands are trying to capitalize and make just a moment, and sell something. We want to make something that’s here to stay.”
Check out Lobos 1707 for the next Taco Tuesday or gathering with friends. Like the company slogan says, “Protect your pack. Drink responsibly.”
The Fernet-Branca tour is celebrating the release of Branca: A Spirited Italian Icon, a new book about the historic Italian liquor and features Edoardo Branca himself.
Yesterday Snow Leopard Vodka invited a group of bloggers, writers, bartenders, and tastemakers to enjoy an evening of fun.