The Fontainebleau Hotel in Las Vegas offers a luxury experience from the moment you step inside.
Michelob ULTRA transformed Topgolf into an unforgettable experience for the second year in a row for Super Bowl weekend. This year the Michelob ULTRA Country Club powered by TCL, the official TV partner of the NFL, hosted a full of entertainment, sports and culture on Feb. 10 . The night saw the likes of Shaq, Martha Stewart, Dan Marino and Olivia Culpo with a performance by T-Pain.
Building off of the success from last year, Michelob ULTRA and Topgolf are rewrote the rules for a party experience by providing fans with a unique blend of sports and culture in a way that only Michelob ULTRA can.
LAS VEGAS, NEVADA – FEBRUARY 11: Displays and signage are seen during the Michelob ULTRA Country Club at Topgolf Las Vegas on February 11, 2024 in Las Vegas, Nevada. (Photo by Anna Webber/Getty Images for Michelob Ultra)
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates.
It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
Talk about an amazing Big Game weekend!
Super Bowl Las Vegas style is truly iconic and full of moments that shine a bright light on icons.
On Feb. 9, Hall of Fame and Emmy Award-winning broadcaster Jim Gray teamed up with seven-time Super Bowl champion Tom Brady to officially launch the first-ever Hall of Excellence, a one-of-a-kind sports and rare memorabilia museum, to Fontainebleau Las Vegas. The museum, which opens at the resort later this year, had a a special preview ceremony attended by Mr. Gray, Mr. Brady, Fontainebleau Development Chairman and Chief Executive Officer Jeffrey Soffer, Fontainebleau Chief Brand and Design Officer Peter Arnell, and numerous local dignitaries and sports enthusiasts.
“We have a Smithsonian of artifacts,” says Mr. Brady, who will be showcasing his seven Super Bowl rings at the Hall of Excellence. “These exhibits are about more than just championships and jewelry, they’re about the stories of the people who helped others win.
Upon opening, the Hall of Excellence will showcase a curated collection of memorabilia from Jim and Frann Gray, Tom Brady and The Tom Brady Family Collection; as well as exclusive and rare items from all-time sports legends including Muhammad Ali, Vince Lombardi, Jim Brown, Babe Ruth and Hank Aaron.
The Hall of Excellence collection will further contribute to the elevation of Las Vegas as a global sports capital, with a growing portfolio of championship teams and celebrated sporting events. Authentic memorabilia from historic moments of remarkable achievements that echo through generations will be prominently featured, offering visitors a unique opportunity to celebrate the greatest champions in sports and their greatest achievements.
“Las Vegas has become one of the world’s most popular sport destinations, and now fans will have a place to immerse themselves in their most beloved and treasured iconic moments, featuring classic items of their favorite teams and players,” adds Mr. Gray. “Frann and I are so proud to have created Hall of Excellence with Tom and Jeff, and we are excited for the fans to be able to enjoy this amazing collection.”
The Hall of Excellence museum boasts an architectural and exhibition design masterfully crafted by designer Peter Arnell, who began working on the museum early in the collaboration alongside Mr. Gray.
“What’s truly incredible is that we’re putting a museum inside a hotel and setting a new precedent in Las Vegas,” says Mr. Arnell. “It’s all authentic, just like this hotel, and we’re not just putting these artifacts on display but also providing the feeling behind them, creating a connection that will make this an extraordinary, and engaging, attraction.”
More information about Fontainebleau Las Vegas, its rooms and suites, dining, and entertainment offerings can be found at fontainebleaulasvegas.com.
Take one of the most exciting games in sports and put it in the thrilling city of Las Vegas and you got yourself some dazzling magic.
On Saturday, November 18th, OFF GRID, in collaboration with Innovative Dining Group presented their VIP Race Weekend Viewing suite at Caesars Palace’ The Forum Shops, featuring a flowing open bar featuring Wolfie’s Whisky, Casamigos, Red Bull, Peroni and Champagne Telmont.
The event also featured the finest cuisine, including an elaborate raw bar, passed Boa Steakhouse signatures rotated with flowing Sushi Roku hot appetizers, sushi and sashimi specialties. Golden Reserve Caviar offered a caviar bar on Thursday and Friday, while Saturday featured Imperia Caviar tastings.
Music was provided by POOKIE on Friday, November 17th and REIGN on Saturday, November 18th, with a closing set by DJ Whoo Kid post race on Saturday.
Sushi Roku is located at the top level of The Forum Shops at Caesars Palace, with a prime view of the main straightaway. Breathtaking if you are familiar with the space, and a key race real estate spot for those avid race fans that want to be in the mix of the excitement, while still enjoying a luxurious atmosphere. Influencers, VIPs, entrepreneurs and racing fans celebrated at the three day viewing lounge, perched at the top of Caesars’ The Forum Shops.
Rod Stewart and Penny Lancaster along with his bandmates attended on Saturday, with Rod also hosting an intimate 40 person dinner in the Sushi Roku private room and pre reception on balcony overlooking the racing strip, in collaboration with Haute Living following his performance that night at Caesars, alongside notable artist Johnathan Schultz whose work was featured in the dinner.
Rod Stewart and Penny Lancaster toasted with Wolfie’s Whisky at the OFF GRID F1 Viewing Suite at Sushi Roku at The Forum Shops at Caesars Palace on Saturday night during the races, Nov 18th in Las Vegas, celebrating his Haute Living cover as well, which he posted with for photos while his Billboard played backdrop.
The previous night, November 17th, Robert Kennedy Jr and son Bobby Kennedy III attended the lounge, appearing guest for guests and guest serving caviar to the crowd with the Golden Reserve “Caviar Boys.” Influencers, industry players and models such as Taras Romanov, Izzy Metz, Maryam Zohl, Fatima Cuellar, Isabel Marker Smith, Madison Brodsky, Sergio Farias, Ali Lasky, Laura Schreffler, Kamal Hotchandani, and many more, who attended the three-day activation and The Black Tape Project ambassadors, all popping by the suite to check out the incredible views of the Formula 1 straightaway.
Thursday night, the event kicked off for the practice run, on November 16th.
The event was produced by Hoozin, Peter Klein’s OFF GRID and Capture Studios with IDG. Decade long F1 event producer Peter Klein takes his OFF GRID series city to city, having activated at Montreal, Monaco, Miami, Austin and Mexico City so far this year.
Rod Stewart
Rod Stewart and Penny Lancaster
Rod Stewart and Penny Lancaster
Atmosphere
REIGN
Rod Stewart
Atmosphere at Sushi Roku
Atmosphere
Taras Romanov aka REIGN
Peroni Italian Beer
Kamal Hotchandani, Rod Stewart and Laura Schreffler
Izzy Metz
Views from Sushi Roku
Cristian Osorio
DJ POOKIE
Ali Lasky, POOKI, Taras Romanov
Robert Kennedy Jr and Caviar Boys
Golden Reserve Caviar
Featured Event Cocktails
Race Views
Madison Brodsky
Speciality Cocktails with Casamigos and Wolfie's Whisky
Sushi Roku Chef and Caviar Boys
Robert Kennedy Jr and Ali Lasky at Sushi Roku
Golden Reserve Caviar
Visit www.offgrid.vegas for more information
Photos Courtesy of OFF GRID, Neon Highway, Dylan Riley, Golden Reserve Caviar and Getty Images
Avril Lavigne, notable music artist and reigning punk rock princess, is also the current face of BeatBox Beverages’ inaugural Creator Series, having collaborated on her own flavor, Pink Lemonade Punch. Lavigne attended the Unite The United & Charity Bomb When We Were Young Festival Bowling Event to Benefit MusicCares, Presented by BeatBox Beverages in Las Vegas, held at Brooklyn Bowl at The LINQ, the bustling outdoor village of shops, restaurants and bars located on The Strip.
At the event, pop punk icon Avril signed custom BeatBox guitars for some lucky fans at the VIP Bowling event, which featured her Pink Lemonade Punch flavor. Avril was joined at the event by BeatBox founders Aimy Steadman and Brad Schultz, who were on hand to support the charity bowling festival kickoff. The festival and kick off event were presented by BeatBox, “The World’s Tastiest Portable Party Punch.”
During the charity bowling event held at Brooklyn Bowl, performances took place from Bowling For Soup and Plain White T’s, as well as Sum 41, during the evening which benefitted MusiCares and was organized by Charity Bomb.
Lavigne was also surprised at the bash with a giant cover blowup of her recent Food & Beverage Magazine July 2023 issue cover, which she also autographed at the event, presented to her by F&B Editor In Chief Lauren Kane.
The following day, Avril surprised festival goers coming out on stage during All Time Low’s set and performing “Fake As Hell.” Attendees enjoyed BeatBox beverages all weekend at their concert grounds activation, gaining momentum as the most in demand concert circuit RTD beverage, hitting over 100 festivals to date.
Eight-time GRAMMY® Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne partnered with BeatBox for first ever alcohol partnership which we announced in Spring 2023, with ready-to-drink cocktail brand BeatBox leading their Creator Series. Avril’s 11.1% ABV Pink Lemonade special edition package and full flavor line is available in over 45,000 retail locations nationwide. The Ultimate Creator, Avril’s continued fame and success show no signs of slowing down, with over 100 million social media followers to-date, 8 Grammy nods, and 6 World Music Awards.
Follow @beatboxbeverages for more news and updates.
Photos by Shutterstock.
Lavigne with her custom BeatBox guitar
BeatBox Beverages
The scene at Brooklyn Bowl in Las Vegas
Lavigne autographs a guitar for contest winners
Aimy Steadman(Co-Founder and COO of Beatbox), Brad Schultz Co-Founder
Lavigne signing her F&B Mag Cover
Lauren Kane(Editor-in-Chief of Food & Beverage Magazine), Avril Lavigne, Shelby Politz
The BeatBox founders and execs with Lavigne
Avril Lavigne at Musicares
On October 14, guests at S Bar Las Vegas enjoyed glamorous Remy Cointreau cocktails under celebratory strobe lights. House Of Leaves and Esther Anaya gave lively performances. In an intimate lounge, Guillaume Vallet treated key-holding guests to a Louis XIII cognac tasting. This grand celebration celebrated S Bar Las Vegas’s new partnership with In the Moment.
Located in Mandalay Bay Resort and Casino, sbe became a leading hospitality group. Founder Sam Nazarian partnered with ITM, a nightlife management group. Together, the entrepreneurs created S Bar Las Vegas as its signature craft mixology brand. The new S Bar proved an inviting performance lineup with House of Leaves. The exciting partnership becomes the first of many joint projects.
The introduction party attracted high-profile guests, like actor/director Peter Facinelli, actor Ross McCall, and actress Rachel McCord. NFL player Shawne Merriman and MMA fighters Cody Garbarandt and Jakes Shields attended. Models Sabrina Calvo, Nikki Trinidad, and Ria Santos had a great time. ITM Founding Partners Jason Craig and Michael Fuller celebrated the partnership.
Late-night psychedelic art performance troupe House of Leaves impressed the audience with beats. Fans know the troupe for their elaborate costumes, world-class DJs, and high-energy performances. Elite Magician Rodney Reyes wooed attendees with impressive magic tricks. DJ/violinist Esther Anaya closed out the night with an impressive talent showcase.
S Bar Las Vegas and ITM plan to debut their collaborative performance series “Late Affair.” Guests will experience the line-up during an October Tasteful Seduction weekend. The sophisticated program will once again feature House of Leaves and high-end treats.
RÜFÜS DU SOL, is an Australian group from Sydney, that consists of Tyrone Lindqvist, Jon George and James Hunt. When they aren’t bringing their ambient sounds to the white sand beaches of Tulum, they’re vibing out with musical festival junkies at Coachella, Lollapalooza or Electric Forest. The trio who now play stadiums worldwide, began back in 2010 and just won their first Grammy in the best dance/electronic recording category for their track “Alive.”
This past summer in July of 2021, the group put out ‘Alive’ as their first song in 3 years. Frontman Tyrone Lindqvist said “It’s a heavier song in some ways, but at its core it’s hopeful.”
They originally caught the attention of partygoers in 2015 when their single “You Were Right” won the ARIA Award for Best Dance Release. Their Grammy win follows two previous nominations in 2020, so for them the 3rd time was definitely the charm.
“It’s not the reason we make music, to get accolades, but it is nice to have recognition and have people identify with the work,” they told Billboard ahead of receiving the award.
The hit DJs celebrated their evening with a special one-night only event at private nightclub, Intrigue, inside the Wynn Las Vegas. The post-Grammys festivities began with a red laser light show forming into hues of magenta and cyan. The performers focused on playing songs to get the crowd bobbing up and down to the deep bass. Fans immediately were cheering in congratulations and offered a warm applause in between transitions of beat drops. Their set lasted until around 4:00am, ending with one of their most popular hits, ‘Interbloom’ to close out the late night into early morning.
The Wynn just announced a few days ago that RÜFÜS DU SOL signed a DJ residency for 2022 so fans can expect to see more of them there. RÜFÜS DU SOL is no stranger to the epic Wynn nightlife scene and will fit in seamlessly. Recently, they played a set during the Art of The Wild Festival at XS nightclub.
They also just announced their North American summer tour which kicks off in Chicago starting June.
To find out more about RÜFÜS DU SOL follow them on Instagram (@rufusdusol) and buy tickets for their tour: https://www.rufusdusol.com//tour