What began as a single call to action in 2020 has evolved into one of the most influential economic equity movements in modern retail. On Saturday night, the Fifteen Percent Pledge returned with its annual fundraising gala at Paramount Studios in Los Angeles—marking not just another glamorous evening, but a powerful checkpoint in a long-term strategy to build sustainable infrastructure for Black-owned businesses.
The Fourth Annual Fifteen Percent Pledge Gala took center stage at Paramount Studios in Los Angeles, marking another milestone in the fight for racial equity and economic justice.
The Critics Choice Association (CCA) proudly hosted the 7th annual Celebration of Black Cinema & Television on Monday, December 9, 2024, at the luxurious Fairmont Century Plaza in Los Angeles. This star-studded event paid tribute to the outstanding contributions and achievements of Black talent in film and television, both in front of and behind the camera.
Omari Hardwick’s newest role shows him stepping into a beautiful Father Daughter dynamic with Marsai Martin, as the two star as Callie and Bobby Coleman in Paramount+’s new heartfelt comedy, Fantasy Football.
In the father-daughter sports-themed FANTASY FOOTBALL, everything changes for teenager Callie A. Coleman (Marsai Martin) when she discovers she can magically control her father, Bobby’s (Omari Hardwick) performance on the football field; whatever Callie does in the video game mirrors what Bobby does on the field. When Callie plays as her dad, a running back for the Atlanta Falcons, in EA Sports Madden NFL 23, she transforms Bobby from a fumble-plagued journeyman to a star running back, much to the teen’s delight and the wonderment of his wife Keisha (Kelly Rowland). With the NFL playoffs looming, and the pressures of Callie’s new commitment to her friends on the robotics team mounting, Callie and Bobby must forge ahead to keep the magic a secret as they juggle the highs and lows of their newfound success – while
rediscovering what it really means to be a family.
The film is as heartwarming as it is funny and it’s perfect for all ages this holiday season. We sat down with the cast to talk all about it, check out the conversation below!
Celebrated Hollywood names Eva Longoria, Kelly Rowland, Mario Lopez, and Manny MUA helped launch of Oral-B iO on social media last week.
The Oral-B iO is a redesigned and reimagined electric toothbrush. To encourage everyone to level up their brushing routine and discover the WOW of iO, Oral-B joined forces with Longoria, Rowland, Lopez, Manny MUA, and dentist to the stars Dr. Bill Dorfman for a collaborative social video where they showed off their personal brushing scores gauged by the iO’s 3D Teeth Tracking and AI Recognition tech.
To celebrate the brand’s biggest innovation yet, the #1 dentist-recommended brand worldwide is working to help make better oral health outcomes possible for all. Oral-B has committed $1 million total in donated product and dental care to high-risk individuals through a partnership with Dental Lifeline Network, and has teamed up with dentists across all 50 states to bring its very best brush to deserving and vulnerable individuals such as: a mother in Arizona whose son passed away due to COVID, a frontline healthcare worker in Maryland and elementary school teacher in Arizona adjusting to virtual teaching.
“We are beyond thankful for Oral-B’s dedicated support in making its highly-advanced oral care products accessible to some of the people with special needs who need them most,” said Fred Leviton, CEO of Dental Lifeline Network. “During a time where health and wellness are of critical importance, we are proud to work alongside Oral-B in our shared mission during this difficult time.”
“Taking care of my health and oral health has always been a priority for me,” Kelly Rowland said in a statement. “I have been a loyal Oral-B user for over 10 years and Oral-B iO is a huge upgrade and makes my teeth feel like I just went to the dentist. I am proud to be a part of Oral-B’s initiative that is not only elevating the importance of oral health, but also helping thousands of vulnerable people get the oral care products they need.”
Grammy-Award winning singer and loyal Oral-B user of 10+ years Kelly Rowland flashes her healthy smile with the new Oral-B iO on October 20, 2020. The Oral-B iO is an entirely redesigned power toothbrush that introduces a new era in brushing. Check out the Oral-B iO campaign video with Kelly Rowland here. (photo & video courtesy Oral-B iO)
The Oral-B iO brush has received the ADA seal of approval and is the result of six years of dedicated research with dental professionals to ensure people have the best possible oral health outcomes at home. Oral-B has reimagined and redesigned the electric toothbrush enabling best-ever clinical results with a surprisingly enjoyable brushing experience. With Oral-B iO, it’s now possible for users to get the wow of a professional-clean feel at home every day.
“We know that people are looking for products to improve their health, especially now, and that’s why we’re launching our best technology to date with Oral-B iO,” said Carlos DeJesus, Senior Vice President North America Oral Care at Procter & Gamble. “As Oral-B is an oral care leader, we believe it is our responsibility to help those in need have access to both dental care and the right tools to maintain and improve their oral health.”
Through the end of October, Oral-B is providing a special offer with the code “iOWOW” for all Oral-B iO purchases at www.oralb.com
Below are a few celebrity sightings!
Lifetime started production of its newest romantic comedy ‘The 10th Date’ starring Meagan Good and Kelly Rowland.