Stagecoach 2024 heated up on Day 2, but festival-goers found the perfect oasis at the Jameson Desert Dive. As the sun beat down, American Idol’s Sam Woolf serenaded the crowd with a special acoustic set. DJ Silver and Slim McGraw kept the energy high with their infectious beats throughout the day.
As the sun blazed down on the Empire Polo Club, celebrities and influencers alike made a beeline for the coolest spot in Indio – the Jameson Irish Whiskey Desert Dive. Kicking off the Stagecoach festivities on Friday, April 26th, this oasis in the desert became the go-to destination for festival-goers seeking respite from the heat.
Wanting to experience the most awarded distillery in the world? No need to worry about flights, hotels, or designated drivers, Jameson Irish Whiskey has packed up the whole distillery and brought it to NYC’s vast Hudson Yards.
For two weeks only, you can experience Jameson’s Bow St. Distillery, where the Irish legend started in 1780. From Thursday, August 26, 2022 to Wednesday, September 7, the experience is open daily from 12 p.m. to 5 p.m, and until 8 p.m. on Friday and Saturday.
Jameson Distillery on Tour at Hudson Yards Exterior Shipping Container
The three-part journey explores the Irish whiskey’s legendary story, with its triple-distillation process and signature smooth taste. The immersive experience is meant to be organic in character and social in spirit, offering dedicated space for friends and strangers to share in an exploration of Jameson’s heritage and history. Further, Jameson is putting its support behind the local busking community by covering the cost of up to 1,000 permits for New York City entertainers through its “Busk on Us” program. Busking is a shared tradition for both New York City and Dublin.
In fact, earlier in the week, celebrated musician Dermot Kennedy returned to his busking roots by singing his breakthrough hits as well as songs from his upcoming second album, “Sonder,” out November 4on Island Records/Interscope. Busking musicians will continue to perform throughout the week as the celebrations continue.
Jameson Distillery on Tour at Hudson Yards Jameson Tour
Whether you’ve never had a chance to sample Jameson or you’re an insider, you’ll enjoy branded activities including cocktail classes with New York bartenders, a putting green, and more, all while listening to live music from some of NYC’s renowned buskers. Of course, you’ll learn a lot about Jameson’s process and techniques. Get a first-hand look at how the celebrated Jameson Black Barrel expression happens. Hear from those who craft Jameson, feel the heat of the char, smell its vanilla notes and, ultimately, taste its complexity as part of an educational experience.
Jameson Distillery on Tour is free for anyone 21+ to attend, but must register online here. Walk-ups welcomed.
It’s 2:34pm on Saturday afternoon, and everyone is lost.
For those who’ve never had the experience of trying to maneuver around the Brooklyn Navy Yard, allow me to share: directing your Lyft around non sequential numbers and old buildings, while dodging other people meandering around like lost zombies, is not necessarily the best way to start off a beer and whiskey festival.
But, once we found our way, we arrived in whiskey mecca. More specifically, we arrived at the Duggal Greenhouse.
The only time attendees of Jameson’s Love Thy Neighborhood Brewery Fest knew exactly where they were was inside the event itself. As such, I’ve provided a map of the event…but first, a little history:
As Dave Quinn, the head of Whiskey Science puts it (and yes that is his real title), “a lot of good things have come about by accident.” Jameson’s new effort, Caskmates, is no exception. Through “a little bit of serendipity,” and, as Quinn suggests, a few beers, the idea was born to age Jameson whiskey in stout barrels. The result? A soft, smooth, and smoky whiskey that is perfect for sipping, making cocktails, and pairing with beer.
Speaking of beer, Jameson decided to go one step further by offering a unique project to breweries. In a bit of reverse Caskmates engineering, Jameson gave whiskey barrels to breweries in order make special aged brews, many of which were available for tasting at the #lovethyneighborhood event. The smokey flavor from the whiskey elevated these beers, and participants clamored for more of the unique taste! But they had to be careful: most offered a potent brew of 8.0% ABV or higher.
Ready to see what the event was like? Click on the map or link below! Then, hover your mouse over the yellow circles to learn more about the brews, activities, and Jameson.
Slainte!
