Last night, we were on the scene in Downtown, Manhattan as IKEA US provided an exclusive first look at their upcoming global IKEA Festival, hosted by nine cities including Austin, TX and Brooklyn, NY.
IKEA Festival formally kicks off tomorrow, starting in Austin, circling the globe, coming back to New York on September 2nd, visiting more global hotspots, and finishing in Paris, France. This preview event did not disappoint and was attended by some of our favorite and most notable influencers and celebrities including Peter Thomas Roth, Eric Rutherford, Eric West, Ralph Souffrant, Michelle Song, Urszula Makowska and more as the posed for pictures and dressed picture-perfect for their Instagram stories.
Guests, such as myself sipped on IKEA signature cocktails, ate classic IKEA foods with a modern twist, experienced one-of-a-kind exhibitions celebrating iconic IKEA products over the years, and previewed their upcoming collections KRÖSAMOS and BLÅVINGAD.
Marcus Engman, Chief Creative Officer at Ingka Group (IKEA Retail) says, “It has been a joy to see IKEA Festival grow over the past few years. This time, we are focusing on people who want to spend more time doing their hobbies and passions. We want to show how a little creativity when making your space your own can have a huge impact. A BILLY bookcase is a BILLY bookcase in every IKEA store in the world. It’s when you take it home that it transforms. That intersection is what we want to explore and celebrate during IKEA Festival.”
As well as the nine host cities, IKEA Festival will be taking place in many other IKEA stores globally. With activities like speed dating with home furnishing specialists, food trucks serving up the latest IKEA food offering, events in store, and special offers for IKEA Family members, be sure to check your local IKEA website to see what they have lined up.