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If You Build It, They Will Come: How the Rebelle Rally is Showing the World What EVs Can Do in the Wilderness

The Rebelle Rally is using green hydrogen to charge electric vehicles throughout the rally’s eight days in the wilderness
Women drivers are making their own roads in the eighth annual Rebelle Rally, where rocky uphills, sandy dunes, and chilly nights are no match for these tough ladies and their navigational skills. Now, the longest rally raid in the country is proving even electric vehicles are unrivaled by rough terrainβ and the lack of power outlets.
Nearly 130 women at the helm of 64 cars made their way through eight days of rugged terrain in the open expanse of the Eastern Sierras last week. Put into [mostly] bone stock vehiclesβ cars any consumer can walk out of a dealership withβ these two women driver-navigator teams showcased their abilities to think quickly and navigate distinct but rather inconspicuous surroundings while looking for specific markers, all without the use of cell phones, GPS, or other technology.
As if that wasnβt challenging enough, five teams completed Rebelle in electric vehicles: four Rivians (an R1T pickup even finished first in the rallyβs 4×4 class) and the not-yet-released Ford Mustang Mach-E.
For off-road racing legend and Rebelle Rally founder and director Emily Miller, figuring out how to charge the vehicles seemingly in the middle of nowhere without any electrical outputs was just another test she had to overcome.
βI assumed it was gonna be easier than we thought. But see, once I start something, I don’t like to quit,β said Miller at the Browns Owens River Campground on the eve of the rallyβs start. βAnd it was not easy, but it was worth doing because it’s the difference between us being in business.β

Rebelle Rally founder and race director Emily Miller
That isnβt to say creating the Rebelle Rally, let alone ensuring it continues to run as smoothly as it does year after year, isnβt a challenge in itself. Miller has to coordinate between federal, state, and municipal governments, secure permits, and ensure last-minute weather changes wonβt undo months of hard work by Miller and her team. This year, Miller had to personally go through portions of the course that were decimated when Hurricane Hilary made landfall in California in Augustβ and she said that will only be the tip of the iceberg when it comes to dealing with climate change.
Miller, who has seen the podium at many renowned races and has instructed over 8,000 people how to navigate and drive off-road, isnβt sounding the alarm bell for no reason. Cars and trucks emit over a fifth of all greenhouse gases emitted in the United States, the second-worst greenhouse gas emitter globally (weβve only just recently lost first place to China). That means vehicle usage in the United States alone accounts for one of the largest sources of greenhouse gas emissions in the world. With about 1.5 billion tons of greenhouse gases emitted by highway vehicles per year, and with the effects of climate change becoming all the more apparent in our daily lives, ameliorating even just a small portion of emissions can go a long way in helping mitigate any future effects on our environment.Β
βPeople tell me that they want their kids to do this. If they want their kids to do it someday soon, I was gonna have to figure it out,β Miller said more bluntly. βAnd itβs not easy and nobody is doing a long-distance rally like this.βΒ

Rebelle Rally founder Emily Miller chats with staff as the Mustang Mach-E Rally charges via energy produced using green hydrogen
Rebelle has been working with Salt Lake City-based energy company Renewable Innovations for several years now. Still, Miller explained with five electric vehicles in the rally this year (the largest electric field theyβve had thus far), the team had to come up with more innovative solutions.
βMost people don’t realize how much it takes to create rapid power. It’s one thing to trickle charge, but rapid power takes a tremendous amount of power and many don’t do it well.β
To facilitate this, Miller and the team behind Rebelle took to securing green hydrogen, a promising and environmentally friendly form of hydrogen that is produced through a process called electrolysis, which involves splitting water into its constituent elements, Hydrogen (H2) and Oxygen (O2).Β
Letβs take a quick science breather here:Β
Through water electrolysis, electricity generated from renewable sources, such as wind, solar, or hydropower, is used to split water (H2O) into hydrogen (H2) and oxygen (O2). This process is done using an electrolyzer, with hydrogen at one end (a cathode, the negative electrode) and oxygen at the other (an anode, the positive electrode). The hydrogen and oxygen gases are then separated in the electrolyzer, with the hydrogen gas collected and then stored for use as energy. In this case, hydrogen is used in fuel cell batteries by combining with oxygen from the air to generate electricity that then powers an electric motor. No greenhouse gas emissions are created through this process, making green hydrogen, well, truly green. In fact, the only byproduct is water.Β
Whew, now weβre back.Β
You might be asking yourself, βHey, this is great, why donβt we have this everywhere?β Miller: βSo we’ve had issues getting access to hydrogen. A lot of people think hydrogen is easy to get. Well, turns out it’s not.β

The Renewable Innovations truck charging the Mustang Mach-E Rally
Miller and her team spent countless hours calling presidents of companies and asking anyone from those at small start-ups to higher-ups at Boeing how to obtain enough green hydrogen to power five electric vehicles throughout the Rebelle Rallyβs eight days. The calls that were returned mentioned either obscene financial numbers, less than-promised quantities of hydrogen, inferior storage vessels, or all of the above.Β
Cold calling was only one step of the equation: Miller and Rebelle organizers had to hit the books, creating graphs of multiple factors like the power demands of each EV, ambient temperature, and elevation. βItβs every type of temperature, itβs every type of terrain, every altitude. We will go from 10 feet above sea level to 10,000 feet.βΒ
βWe start looking at the numbers of the Rally: the terrain, temperature, the hill, the climbing, the descending, and I literally have to put that out on a graph, and then figure out where to put the remote rapid power so that we can figure out exactly how much power we’re really going to need for the whole base camp,β Miller explained. βAnd Renewable Innovations has been able to help us map that out and [weβve gotten] to know these electric vehicles and what they take.β
βWe have 800 kilograms of green hydrogen. Itβs a lot of hydrogen, but it’s what it takes just to power these electric vehicles remotely and rapidly and to power the base camp as our backup to get down the road,β said Miller, who explained an event organizer had to drive to Georgia to retrieve the hydrogen, stored in type IV hydrogen vessels made from polymeric liner, the lightest commercially-available hydrogen storage solution yet.
βFor the whole, that’ll last the entire rally,β Miller exclaimed cautiously. βBut I have to tell you that hydrogen trucks really aren’t quite ready. We’ve been working with all the different companies. But it’s getting there. So over the next few years, more green hydrogen plants are coming online in the country. And that’s going to be great because how do you create tons and tons of power? So it’s pretty interesting.β

Peter Schultz and Hether Lee Fedullo stand before the Mustang Mach-E Rally
Miller wasnβt the only person raving over the use of green hydrogen to power EVs. Ford Motor Company engineers Hether Lee Fedullo and Peter Schultz were both in attendance during the Rebelle Rallyβs prologue to check out the never-before-seen Ford Mustang Mach-E Rally ahead of its 2024 consumer debut.Β
βIt’s really exciting to see it in this kind of environment. I’ve worked on the Mach-E since it was a concept, so I’ve seen this whole journey of the product,β said Fedullo, who is a Vehicle Dynamics Supervisor on not only the Mach-E but the Ford Escape, Kuga, Corsair, and other programs. βNow seeing it in an early environment is really exciting. New space, just opening it up to more customers to see what the vehicle can do and see how you can have fun with it.β
βItβs built for the dirt. Weβre really excited to be here at the Rebelle Rally and show the world what this car can do,β said Schultz, who works in EV Program Management on the Mach-E Rally team. βWeβre taking it off the street and onto the unbeaten path.β
Fedullo and Schultz were speaking with Mach-E driver Bailey Campbell and her navigating counterpart, Kaleigh Miller, upon their return from the Rebelle Rally prologue, a pretrial dry run of what teams can expect for the rest of the rally. Check out our previous coverage to learn more about Campbell and Miller as well as other women competing under Ford here. Also, read about the fun we had in the Ford F-150 Raptor R here.

Water is the only byproduct when using green hydrogen to create energy through the process of water electrolysis
The engineers were looking for “anything that they’re willing to share, to be honest, because we’re not out there, they are,” said Fedullo. βIt’s actually just better to hear what they have to say. They have a lot of experience in these kinds of environments and I’m wanting to hear what their thoughts are on this vehicle versus other things that they’ve driven so that we can always look for ways to improve, get better, and be more competitive.β
Both engineers touched upon the lack of EV charging infrastructure in the United States. There are currently only about 150,000 EV chargers in the country, serving more than 2.1 million EVs on the roads today. Only a quarter of those publicly available chargers are Level 3 fast chargers. Experts believe the country will need to install more than a million Level 3 chargers by 2030 to catch up with demand. However, both engineers were also cautiously optimistic about the countryβs direction as EVs become more mainstream.Β
βThat’s where all the innovationβs happening. Electrification is the future,β Schultz said. βProgress is a process and Ford is doing a lot with their BlueOval Charge Network, and as time goes on and as the technology continues to evolve, weβll get more range, batteries will start getting cheaper and weβll just continue to develop all this technology.β
For Fedullo, itβs personal. The engineer has been driving a Mach-E for the last few years, and she said lifeβs gotten easier.

The Mustang Mach-E Rally charging at the Rebelle Rally
βI’ve just noticed over the last couple of years how much easier it is, with my comfort level to just the infrastructure. At least in the Michigan area, where I drive, it is a lot better. I feel like year after year we’re making great strides. So I just hope that customers will be open-minded to driving this technology and checking it out,β Fedullo said. βThere’s just a lot of really cool things about EVs and the way you interact with them, from the power and performance to the quietness and some extent, the refinement of them compared to some of the equivalent in price gas vehicles. It’s really exciting.β
Fedullo concluded that the Mach-E and electric vehicles in general were best suited for the rally and this environment.Β
βFrom a rally standpoint, I think for me, it’s really exciting to be in these natural spaces and know that you’re leaving a small eco-footprint. I know there’s charging and infrastructure and things that need to happen for this car to be here,β she said. βBut it is operating relatively cleanly when it’s out here.β
βIt’s very quiet. It’s not scaring animals away and making all kinds of really loud noises,β Fedullo ended. βBut it is really like a serene feeling, the outdoor nature and driving as fast as you can drive this car and hearing the woods, knowing that you are making a very small footprint where you are.β
Meet the Women Competing for Ford at the Rebelle Rally, the Longest Off-Road Rally in the US

Ford’s line up at the 2023 Rebelle Rally, the Bronco Raptor, the Mustang Mach-E Rally, and the Bronco WildTrak
Who needs roads when you can build them yourself?
Thatβs exactly what these ladies did at the eighth annual Rebelle Rally, a 1600-mile rally through the West Coast’s many ecosystems, and the first women’s off-road navigation rally raid in the United States. Women of all ages and backgrounds came to the Eastern Sierras last week to kick off the eight-day rally, which rewards quick thinking and resourcefulness rather than putting pedal to the metal.
This year, 64 teams consisting of driver-navigator duos competed in the rally, where GPS and cell phones are all but nonexistent as the women are tested on their navigation and driving abilities. Winning the rally is less about speed and more about points: those who can find their navigation markers with as few setbacks as possible gain more points that are added to their total.Β
The Rebelle Rally puts these ladies through rough terrains and 12-hour long days of driving all the while getting what little rest they can while sleeping in tents where temperatures sometimes drop to a bone-chilling 14 degrees overnight. Trudging through one giant treasure map in the middle of weather extremes using old-school paper maps is hardly a walk in the park, but for Laura Wanlass, it might come close.

Maria Guitar, Laura Wanlass, Kaleigh Miller and Bailey Campbell prepare their cars during the Rebelle Rally Prologue
βItβs nice to be out of society. Youβre truly present, you have no other thoughts, nothing creeps in,β said Wanlass, who daylights as a lawyer in Washington state. βThen you go home and you canβt remember anything of your past. You canβt remember the password to your work computer. Itβs that fast.βΒ
Wanlass is one of several women sponsored by the Ford Motor Company this year. An official Silver Sponsor of the rally, Ford has competed for four consecutive years at Rebelle, with five teams racing under the carmaker this year.
Although Wanlass might find it difficult to remember her day-to-day life outside of the rally, itβs for good reason: she and her fellow teammate Maria Guitar finished third and second overall in the 4×4 class in 2021 and 2022 respectively. This year, the two finished third overall, in the Bronco Raptor.
βWeβve been on the podium for the last two years,β explained Guitar, a day trader from Columbus, Ohio. βYou start dreaming weeks and weeks and weeks out.β Guitar, who navigates as Wanlass drives, said this is the first year theyβre sponsored by Ford, but that hasnβt made a difference in their strategy.
βWe want the most, always. Weβve placed that pressure on ourselves, and so we have to just not worry about it and focus. Bring your best, do your best.β

The Ford Mustang Mach-E leaving the campsite to start in the Rebelle Rally Prologue
Ford brought four of their successful Bronco and Bronco Sport vehicles for another multi-year win after the Ford Bronco Sport scored a historic three-peat win last year in the X-Cross class. Shelby Hall and Rori Lewis finished fifth in the Bronco Raptor, and Jessica Moore and Melissa Clark came in first in the rally’s X-Class division, competing in the Bronco Sport.

Driver Karisa Haydon and navigator Trista Smith, who were the 2022 Rebelle Rally Cross Rookies of the Year and Stage 7 winners, moved up to the 4×4 class in the Bronco WildTrak this year. They finished sixth in the new division.
βWe were rookies to the purest form. We had never driven off-road,β said Smith. βWe trained the entire year for it but before that, we’re not super offroaders, we were not into motorsports and had no navigation experience whatsoever. So we just really dove in. And it allowed us to do really well last year.β
The duo explained theyβre keeping to the strategy they employed in last yearβs Rebelle, namely, how efficient they were on the roadβ or lack thereof. Haydon, a stay-at-home with a pair of daughters, ages two and four, got her time management skills while working in management at Starbucks. βI live and die by that kitchen timer,β she said as Smith joked she would get out of the car to see if they had reached their marker to receive points. βIβm the time controller in the vehicle. Iβm like βWe need to leave now to hit the next marker, and we only have a few minutes at this one.β
Haydon and Smithβs communication skills stem from their long cultivated ongoing friendship: while Smith and her familyβ who have been living nomadically for yearsβ were driving through Portland, Oregon on a rainy day when their car broke down. Smithβs husband called his friend, Haydonβs husband, for a new alternator, who had one but was away. Haydon went to save the day herself, delivering the alternator and inviting the Smiths back to her home to fix the car.

Kaleigh Miller and Bailey Campbell prepare the Mach-E ahead of the Rebelle Rally
βSo we just sat there and had some rum and coke in the garage,β said Smith. βAnd we hit it off and went from having no experience to doing trainings to going from zero to getting sponsored by Ford. Itβs incredible.β
In addition to the four Bronco gas-powered cars at this yearβs Rebelle Rally, Ford is also showcasing a new car that has yet to be released to the public. Bailey Campbell, a driver, and her navigating counterpart, Kaleigh Miller, are pioneering the new all-electric Mustang Mach-E Rally for the first time ahead of its 2024 launch for the mass market.
βThe range thing is completely different from gas mileage. I think thatβs probably the biggest change for me,β Campbell said upon her and Millerβs return from a day of driving during the Rallyβs prologue, a practice day for competitors before the points start to matter. βThat and the lack of noise. It was 50 percent laughter today because weβre wearing helmets and all you hear is us breathing and not the gas.β
βThis is my first time in the car, let alone electric,β said Miller, a CPA living in Tucson, Arizona who has competed in five of the last eight Rebelles. βSo we were in the car yesterday, testing out all the buttons. I think for the general public, itβs a pretty cool way to test out the range and the general environment.β
Thereβs no better way to test the range of an all-electric car than pushing it to its limit in the middle of nowhere on a single charge. Both the nearly 130 competitors and the rally organizers and staff are lodging at secluded campsites in three different areas of California throughout the rally, miles from the nearest outlet.

Rebelle Rally founder and race director Emily Miller
To facilitate not only the Mach-E but also four Rivians, the Rebelle Rally enlisted the help of a new ingenious charging solution as brought by Salt Lake City-based Renewable Innovations.Β
Rebelle Rally founder and race director Emily Millerβ herself a renowned driver, having won several momentous rallies and instructed over 8,000 people how to drive and navigate off-roadβ lauded the rallyβs efforts to stick to sustainability in every aspect of the race, including the rallyβs push to secure green hydrogen to charge the Mach-E and other fully electric vehicles.Β You can read more about the use of green hydrogen and check out our other coverage of the Rebelle Rally here. Also read about the fun we had in the Ford F-150 Raptor R here.
βWe have 800 kilograms of green hydrogen. Itβs a lot of hydrogen, but it’s what it takes just to power these electric vehicles remotely and rapidly and to power the base camp as our backup to get down the road,β Miller said, explaining how Georgia and North Carolina are the only two locations in the United States to find such green hydrogen at that scale.Β

The Ford Mustang Mach-E charging through energy provided via green hydrogen
Given the difficulty in sourcing and the financial constraints in securing such a large amount of green hydrogen, Miller explained that she and her team quite literally hit the books, putting pencil to paper and calculating how much energy the Mach-E and other electric vehicles would require throughout the Rebelle Rallyβs course.Β
βItβs every type of temperature, itβs every type of terrain, every altitude. We will go from 10 feet above sea level to 10,000 feet,β Miller said. βPeople tell me that they want their kids to do this. If they want their kids to do it someday soon, I was gonna have to figure it out. And it’s not easy and nobody is doing a long-distance rally like this.β In response to the push for more sustainable modes of transportation and referencing Californiaβs ban on the sale of new gas-powered cars by 2035, Miller said, βThis thing’s not going to happen unless we figure this component out.β
And the competitors love that not only are they pushing themselves to the limit, but the organizers behind Rebelle are as well. βItβs also a bigger electric field than theyβve ever had before,β added navigator Kaleigh Miller. βBut a lot of technologies have evolved over time. Tents now are clicks and weβre asleep that much faster. In this rally, every second counts, rest and drive.βΒ
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