What’s the only thing better than a carnival celebrating all things candy? One that ends in a sky-high drone show, of course! Only candy crush can pull off such a thing, and on Wednesday, New York City’s battery park was transformed into the ultimate candy destination. Upon arrival, guests were immediately met with an adult-sized ball pit and a series of slides to slide right into. If you looked closely, you’d see that the balls were modeled after Candy Crush’s iconic color bombs. The cute details didn’t stop there, however, as right past the DJ to the right of the ball pit was the entrance to the game area, which gave the carnival its name. You could play the classic water gun or basketball carnival games and compete for the cutest candy crush-related prizes, including beanies, tote bags, and pillows shaped like the iconic candies. There was a make-your-own hot chocolate station as well as a station where you could be treated to all of the candy your heart desired, and guests enjoyed delicious candy crush-themed food and drinks all night long while listening to a live DJ, Luda Love.
Candy Crush Saga has become a global phenomenon, attracting hundreds of millions of players from around the world. As one of the most played mobile games year in and year out, it’s been downloaded more than three billion times since it launched in 2012. As of Q2 2022, Candy Crush was the top-grossing game franchise in the U.S. app stores for the 20th consecutive quarter. To date, over five trillion levels of Candy Crush Saga have been played in 200 countries and territories.
Over a thousand people joined in on the fun at Battery Park, and for 10 sweet minutes, candies were matched at over 1,000 times the size seen on a mobile phone in a stunning performance by 500 synchronized drones. From electrifying Color Bombs to a larger-than-life Tiffi, some of the game’s most iconic elements took flight in the night sky.
“We are honored to celebrate such an incredible milestone for Candy Crush Saga,” said Fernanda Romano, Chief Marketing Officer at King. “Candy Crush Saga is one of the most beloved mobile games of all time and remains a daily source of fun in millions of peoples’ lives. We wanted to mark this momentous anniversary by showcasing some of Candy Crush Saga’s most iconic elements in a larger-than-life way above the world’s most iconic city skyline. We’re incredibly thankful to our players around the world who have kept us thriving for the last 10 years, and we are committed to continue making the world more playful for many years to come.”
“We wanted to help tell the Candy Crush Saga story in the most breathtaking way possible,” said Jeff Kaplan, General Manager, Pixis Drones. “The game is brimming with beautiful iconography, but bringing that to life required months of collaboration and the full breadth of Pixis’ engineering and design expertise. The end-product is one of the most sophisticated and vibrant performances we’ve executed, and we’re thrilled to have partnered with Candy Crush Saga to help mark such a special moment.”