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Candy Crush

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On The Scene: Candy Crush Hosts Ten Year Anniversary Carnival and Drone Show!

by Sydney Hargrove November 15, 2022
written by Sydney Hargrove

What’s the only thing better than a carnival celebrating all things candy? One that ends in a sky-high drone show, of course! Only candy crush can pull off such a thing, and on Wednesday, New York City’s battery park was transformed into the ultimate candy destination. Upon arrival, guests were immediately met with an adult-sized ball pit and a series of slides to slide right into. If you looked closely, you’d see that the balls were modeled after Candy Crush’s iconic color bombs. The cute details didn’t stop there, however, as right past the DJ to the right of the ball pit was the entrance to the game area, which gave the carnival its name. You could play the classic water gun or basketball carnival games and compete for the cutest candy crush-related prizes, including beanies, tote bags, and pillows shaped like the iconic candies. There was a make-your-own hot chocolate station as well as a station where you could be treated to all of the candy your heart desired, and guests enjoyed delicious candy crush-themed food and drinks all night long while listening to a live DJ, Luda Love.

Candy Crush Saga has become a global phenomenon, attracting hundreds of millions of players from around the world. As one of the most played mobile games year in and year out, it’s been downloaded more than three billion times since it launched in 2012. As of Q2 2022, Candy Crush was the top-grossing game franchise in the U.S. app stores for the 20th consecutive quarter. To date, over five trillion levels of Candy Crush Saga have been played in 200 countries and territories.

Over a thousand people joined in on the fun at Battery Park, and for 10 sweet minutes, candies were matched at over 1,000 times the size seen on a mobile phone in a stunning performance by 500 synchronized drones. From electrifying Color Bombs to a larger-than-life Tiffi, some of the game’s most iconic elements took flight in the night sky.

“We are honored to celebrate such an incredible milestone for Candy Crush Saga,” said Fernanda Romano, Chief Marketing Officer at King. “Candy Crush Saga is one of the most beloved mobile games of all time and remains a daily source of fun in millions of peoples’ lives. We wanted to mark this momentous anniversary by showcasing some of Candy Crush Saga’s most iconic elements in a larger-than-life way above the world’s most iconic city skyline. We’re incredibly thankful to our players around the world who have kept us thriving for the last 10 years, and we are committed to continue making the world more playful for many years to come.”

“We wanted to help tell the Candy Crush Saga story in the most breathtaking way possible,” said Jeff Kaplan, General Manager, Pixis Drones. “The game is brimming with beautiful iconography, but bringing that to life required months of collaboration and the full breadth of Pixis’ engineering and design expertise. The end-product is one of the most sophisticated and vibrant performances we’ve executed, and we’re thrilled to have partnered with Candy Crush Saga to help mark such a special moment.”

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Follow @candycrushsaga or visit www.candycrushsaga.com to stay updated on all of the incredible global activity to celebrate ten years of Candy Crush Saga.

November 15, 2022 0 comments
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Exclusive: Candy Crush Saga’s Associate Producer Miriam Kasteleiner Talks Gaming During The Pandemic

by Sydney Hargrove June 24, 2020
written by Sydney Hargrove

Chances are you’ve definitely heard of Candy Crush, and probably have played it yourself!

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June 24, 2020 0 comments
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LifestyleThe Latest

On the Scene: Workshops in King Office

by Lenique Vincent July 3, 2019
written by Lenique Vincent

In honor of level 5,000, King held a press trip in their home office in Stockholm, Sweden on June 25, 2019.

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July 3, 2019 0 comments
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ArtLifestyleThe Latest

A Sit Down with Candy Crush Game artist Sandra da Cruz Martins

by Lenique Vincent July 3, 2019
written by Lenique Vincent

A schoolyard rhyme once reminded all children that “Girls go to college to get more knowledge, boys go to Jupiter to get more stupider.” While “stupider” isn’t a word and boys attend college as well, the taunting chant acknowledged many young women taking a hold of their future despite what men were doing. This is true for Game Artist and Netherlands native, Sandra da Cruz Martins, who designs characters, storylines, and settings for Candy Crush and continues to thrive in a male-dominated field. 

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July 3, 2019 0 comments
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LifestyleThe Latest

Exclusive: Q&A with King’s Chief Development Officer Tjodolf Sommestad

by Lenique Vincent July 3, 2019
written by Lenique Vincent

When he isn’t acting as Chief Development Officer at the King office or trying to beat level 1,307 of Candy Crush, Tjodolf Sommestad finds himself exercising and trying to get into golf. “I’m getting old,” he said, “I thought now might be the time as the kids are getting older.” The Candy Crush veteran first started working for King back in 2011. As he moved up the company ladder, Sommestad was able to see the development of the game from many angles which is why The Knockturnal had to sit with the Chief himself to get a view of the 5,000th level celebration from where he’s standing.

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July 3, 2019 0 comments
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LifestyleThe Latest

Travel Diary: Stockholm, Sweden

by Lenique Vincent July 2, 2019
written by Lenique Vincent

Check out my travel diary as I fly to Stockholm, Sweden where I learn all about Candy Crush development at the King office and explore the wonderful city!

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July 2, 2019 0 comments
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Fashion & BeautyLifestyleThe Latest

On The Scene: Candy Crush Friends Saga Release Party

by Lenique Vincent October 15, 2018
written by Lenique Vincent

Kings Games launched their new game, Candy Crush Friends, on October 12th in Battery Park with a proper candy land party the rain just couldn’t stop.

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October 15, 2018 0 comments
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EntertainmentFilmThe Latest

Film Review: ‘The Mountain Between Us’

by Jake King October 2, 2017
written by Jake King

Here is a romance about as empty as “The Space Between Us.”

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October 2, 2017 0 comments
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Melissa Joan Hart Attends King’s ‘Bubble Witch 2 Saga’ Launch Party

by Sade Graham August 20, 2014
written by Sade Graham

Makers of the mobile game app Candy Crush Saga, the most downloaded app on iTunes, have done it again with their newest creation, “Bubble Witch 2 Saga.”  We had the opportunity to experience the game before officially downloading it at a special beauty event hosted by The Beauty Bean’s Alexis Wolfer on Tuesday, Aug. 20, 2014 evening at the Gansevoort Hotel on Park Avenue. It was just what the doctor ordered for a Tuesday. We enjoyed great cocktails that got the job done after getting our manicures and makeovers.

The party featured a special guest appearance by my favorite former TV witch, Melissa Joan Hart from “Sabrina the Teenage Witch.” Hart resurrected her inner witch as she posed in the Bubble Witch 2 Saga photo wall and checked out the nail bar for a personalized #BubbleWitch2 manicure. It was certainly a night of bewitching if that means getting pampered and liquored up. Wolfer gave out personalized beauty tips to guests and touched on the latest trends while we spotted personality Kelly Bensimon trying to beat level 12 of the game.

Guests enjoyed delicious treats from the Bubbly Bar and relaxed while sipping bewitching inspired cocktails such as the Stella Royal

The game’s objective is to help Stella (the witch) and her cats fend off the evil spirits plaguing their colorful land of Witch Country by traveling the realm and bursting as many bubbles as you can. Much like Candy Crush, each level is comprised of a mysterious challenge to complete in addition to racking up as many points as possible. “Whether you’re an existing Bubble Witch Saga fan, or new to the franchise, Bubble Witch 2 Saga is a game that offers exciting new characters and challenges and can be played across platforms,” said Jan Wedekind, Business Performance

Director at King’s Barcelona studio.

He continued, “In this next iteration we really focused on optimizing the gameplay for mobile devices, and as a result we have created a game we are truly proud of and excited for people to download and start playing.” Available on Facebook and mobile devices (iPhone, iPad, iPod Touch and Android), download it and continue the Saga rave.

August 20, 2014 0 comments
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