I hopped out of the Lyft and landed right in front of Brooklyn Bowl, stepping into a living tribute to hip-hopโs golden era. The air was electric with nostalgia and admiration as we celebrated the past, present, and future of the culture โanchored by the legendary Uncle Ralph McDaniels. His birthday wasnโt just a party; it was a testament to the empire he built, the artists he uplifted, and the generations he inspired.
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Brooklyn Bowl
Avril Lavigne Hits Vegas for “When We Were Young Festival” and MusiCares Charity Bowling Event
by Kaia Harley
written by Kaia Harley
Avril Lavigne, notable music artist andย reigning punk rock princess, is also the current face ofย BeatBox Beverages’ย inauguralย Creator Series,ย having collaborated on her own flavor, Pink Lemonade Punch. Lavigne attendedย theย Unite The United & Charity Bombย When We Were Young Festival Bowling Event to Benefit MusicCares, Presented by BeatBox Beverages in Las Vegas, held at Brooklyn Bowl at The LINQ, the bustling outdoor village of shops, restaurants and bars located on The Strip.
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At the event, pop punk icon Avril signed custom BeatBox guitars for some lucky fansย at the VIP Bowling event,ย which featured herย Pink Lemonade Punch flavor.ย Avrilย was joined at theย eventย by BeatBox founders Aimy Steadman and Brad Schultz, who were on hand to support the charity bowling festival kickoff. The festival and kick off event were presented by BeatBox,ย “The World’s Tastiest Portable Party Punch.”
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During the charity bowling event held at Brooklyn Bowl, performances took place from Bowling For Soup and Plain White T’s, as well asย Sum 41,ย during the evening which benefitted MusiCares and was organized by Charity Bomb.ย
Lavigne was also surprised at the bash with a giant cover blowup of her recent Food & Beverage Magazine July 2023 issue cover, which she also autographed at the event, presented to her by F&B Editor In Chief Lauren Kane.
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The following day, Avrilย surprised festival goers coming out on stage during All Time Low’s set and performing “Fake As Hell.”ย Attendees enjoyed BeatBox beverages all weekend at their concert grounds activation, gaining momentum as the most in demand concert circuit RTD beverage,ย hitting over 100 festivals to date.
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Eight-time GRAMMYยฎ Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne partnered withย BeatBoxย for first ever alcohol partnership which we announced in Spring 2023, with ready-to-drink cocktail brand BeatBox leading their Creator Series.ย Avril’s 11.1% ABV Pink Lemonade special edition packageย and fullย flavor line isย availableย in over 45,000ย retail locations nationwide. The Ultimate Creator,ย Avril’s continued fame and success show no signs of slowing down, with over 100 million social media followers to-date, 8ย Grammyย nods, and 6ย World Music Awards.ย
Follow @beatboxbeverages for more news and updates.
Photos by Shutterstock.

Lavigne with her custom BeatBox guitar

BeatBox Beverages

The scene at Brooklyn Bowl in Las Vegas

Lavigne autographs a guitar for contest winners

Aimy Steadman(Co-Founder and COO of Beatbox), Brad Schultz Co-Founder

Lavigne signing her F&B Mag Cover

Lauren Kane(Editor-in-Chief of Food & Beverage Magazine), Avril Lavigne, Shelby Politz

The BeatBox founders and execs with Lavigne

Avril Lavigne at Musicares
On the Scene: Questlove Presents Bowlmance at the Brooklyn Bowl
by Dano Nissen
written by Dano Nissen
Questlove shared the love this Valentineโs Day.
On Friday August 12th, 2016, Team Epiphany had their last Summer Friday event of the year at Brooklyn Bowl.
Concert Review: The Offspring Headlines Brooklyn Bowl Las Vegas
by Sarah Cohen
written by Sarah Cohen
In 1984, two high school kids โ Dexter Holland and Greg Kriesel โ attended a Social Distortion concert in California.
A trio of bands, and competitions, presented by Cutty Sark.