Boohoo.com brought the girls next door into the spotlight with their global back-to-school campaign, #ALLGIRLS.
The world of fashion and music meld at 2017’s Miami Music Week. Boohoo.com teamed up with iHeart Media Music Lounge at the W South Beach on March 24th, in support of the fashion brand’s new line for men, boohooMAN.
On Friday night, boohoo.com and artist Charli XCX threw an exclusive party in Brooklyn to celebrate their new collaboration.
The collaboration with the online fashion retailer and Charli XCX debuts tomorrow, the 20 piece collection is personally curated by the artist and includes a wide array of fashion accessories on boohoo.com along with mini collections of chic dresses, separates, and even knitwear.
Charli XCX is most known for her appearance in ‘Fancy’ with Iggy Azalea that earned two Grammy nominations. Following the hit success, she has continued to make hits like ‘Boom Clap’ and ‘I Love It’. At the party, Charli performed popular songs such as ‘Boom Clap’ and ‘Break the Rules’.
The atmosphere of the loft party was like no other, with cotton candy machines, arcade games, mechanical bulls, and food trucks. In addition, an open bar was provided by Ciroc Ultra-Premium Vodka. The walls were decorated in theme for the collab, with Charli XCX’s favorite pieces on display.
Boohoo.com is an online fashion retailer based from Manchester, England. The shop takes on British high street fashion to unbeatable prices from a variety of sources, keeping in trend of the changing fashion season styles. Today, boohoo.com is launched internationally, delivering affordable fast fashion to young girls around the world.