The world of fashion and music meld at 2017’s Miami Music Week. Boohoo.com teamed up with iHeart Media Music Lounge at the W South Beach on March 24th, in support of the fashion brand’s new line for men, boohooMAN.
This year marks the 11th anniversary of the performance-based concept in partnership with iHeart Media and Y100. The event included entertainment from celebrities such as David Guetta, NERVO, Hardwell, Morgan Page, and many more. The celebrities performed at the W South Beach Hotel and Residences in support of the emerging men’s clothing line launched by Boohoo.
Guests were treated to a luxurious oasis getaway, including private performances, and bungalow’s featuring both men and women’s “dream closets” designed entirely by the clothing company. The “dream closets” showcased their latest festival-inspired spring collections, a gifting lounge by V-Moda, and various private amenities and entertainment.
The male DJs and entertainers of the night were also clad in boohooMAN hats, while showcasing the spring collection soon to be available for purchase online at boohooman.com.
Boohoo.com has toured Florida, making stops everywhere from Panama City to Daytona. They will be in South Beach through Sunday, March 26. Natalie McGrath, Vice President of Communications for boohoo.com, says, “Florida is becoming a thriving market for the brand. We are so excited to be here for the Winter Music Conference engaging with our customers in a unique, interactive setting, while showcasing the best of our latest collection.”