Coachella was so meta this year.
Celebrities, influencers, and VIPs came out to the luxurious Cavallo Ranch in Coachella Valley to party with Tao Group Hospitality all weekend long. The Cavallo Ranch is a stunning venue that features a sparkling blue lake, adorned with a golden TAO logo in the middle.
Marking its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event.
Baby, it’s cold in New York City…well, make that across the nation. There is no better time for a Sex and the City Marathon at home.
We spent the weekend in Brooklyn for the first ever I FEEL LOVE party, a two day event celebrating all things disco, with a hint of 21st-century. Learn more!
This past Wednesday 27th of June, ravers got together at Manhattan’s Flash Factory to celebrate Deadmau5’s collaboration with Absolut who together created the first of its kind, nightlife virtual reality game!
The self proclaimed tinder for parties launched late last year but Absolut threw an epic kick off party last night at hotspot Mr. Purple in NYC.
Luxury brand strategy and public relations agency, Issa PR celebrated its first birthday on Wednesday night at the luxe Absolut Elyx House in New York City.
On Wednesday The Knockturnal was on the scene to preview a new pop-up water truck and copper pineapple retail boutique for Absolut‘s new luxury vodka – Elyx. The event took place at the pop up Elyx house in NYC’s meatpacking district. Guests enjoyed a sampling of cocktails specially created by Toby Cecchini – the man behind the bar at hot spot Death & Co.
Absolut Elyx hosted Vanessa Hudgens’ Social Life Magazine cover party.
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