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Denim + Streetwear Brand KSUBI X A$AP TyY Shutdown SoHo to Launch Limited Edition Moto-Inspired Capsule Collection

by Danielle Niecey July 2, 2023
written by Danielle Niecey
  • Wednesday, June 28th 2023. KSUBI Store, SoHo, Fashion District, New York—The Australian Global denim streetwear line, KSUBI, that emerged as the hottest fashion line, infamously known for their signature distressed denim and box cross logo, reinforced their reputation to stand apart from the crowd of traditional denim based brands with their most recent collaboration. The DIY rebel of style partnered with rising rapstar from Harlem, A$AP TyY of the A$AP Mobb, to launch a Limited Edition Moto-Inspired Capsule Collection. A$AP TyY arrived at the jam-packed KSubi SoHo  (located at 26 Greene Street) on a four-wheeler in moto-royale fashion. The artist, adorning a two piece denim set from the official moto-inspired line, took to stage shortly after and performed songs from his new EP, “1840 Lex” that officially dropped on Thursday, June 29th.

The inspiration behind the new nine-piece collection with KSUBI stems from A$AP TyY’s love for motosports and street racing. With TyY’s undeniable passion for the sport, streetwear fashion and heavy involvement as a multi-hyphenated creative, the conception and design of the capsule collection extended its spirit into the heart of the content creation for his new EP, “1840 Lex”. The 7-song music project brings in its wake A$AP TyY’s refreshingly eclectic sound fused with hip hop, trap and electronic music; the same audible styling that caught the ears of the legendary A$AP Rocky and A$AP Yams. A$AP TyY’s fashion-facing and trend setting appeal has been the vehicle thrusting him forward in the industry as an icon.

 

“​​I had the idea of doing moto-style denim and jerseys for a while. If you know your denim you know KSUBI. There’s no denying how influential KSUBI has been on hip-hop culture, and its ties to A$AP [Mobb], so it only made sense to bring this collection to life with the help of both of our teams”, said A$AP TyY.

There’s no formal way to say this but, the EP “1840 Lex”,  is pure fire; coupled with a brand that leads the way in innovate streetwear, that’s a brilliant pairing. It’s a masterful adrenaline rush with blends of many genres and styles found in trap, punk, golden era hip hop and is ladened with synths and pitch distortion as found in electronic music. A$AP TyY’s performance on record displays a thoughtful expression of raw emotion. His hunger for artistic freedom bleeds through a confident showcase of his vocal coloring, choice of instrumental accompaniments and release of emotion through his penned lyrics. A$AP TyY’s ability to explode on track at any moment illustrates the energy behind KSubi’s hard-edged appeal. With Ksubi and A$AP TyY partnering on the creative direction for the music video of TyY’s newest single, ‘Purge’, from the “1840 Lex” EP,  the two iconic figures merge their brands effortlessly.

 

KSUBI highlights that in the exclusive nine-piece collection, their collaboration with A$AP TyY emphasizes the focus on the ‘collateral damage as stressors to the fabric of the garments that incur while participating in the sport’ and ‘attempting to maintain the garment’s original integrity as motosport ware’ as part of the central theme throughout KSubi and A$AP TyY’s Limited Edition Capsule designs. Championing items of the in-demand collection include: two racing jersey designs with co-branded KSUBI & A$AP custom pieces influenced by sponsor logos on the jersey’s of the professional moto-riders. KSubi shines in their custom faded wash techniques on their iconic slim-fit Ksubi denim, which is also included in the collection, plus a t-shirt and hoodie offer the collection an ‘already lived in feel’, that is achieved only after ‘breaking in’  the traditional hold of new attire. The jersey-fabric pieces are accentuated in distressing fashion which lends a heavy nod and silent applaud to the look and feel of natural wear and tear. The denim has also been moto-style treated to provide oil stain effects, ‘gravel splatter’ artwork on the back of the garments, and repair style embroidery on the crotch to give the deteriorated feeling of motorsport ware.

 

The KSUBI x A$AP TyY’s, Limited Edition Moto-Inspired Capsule Collection, will be available from 29th June 2023 at KSUBI stores in New York, Los Angeles, Miami, Chicago and London, as well as brand’s official online retail store: www.KSubi.com and selected retailers globally which including Saks 5th Avenue in the US and Culture Kings in Australia.

“1840 Lex” by A$AP TyY is available on all major music streaming platforms Apple Music, Spotify, Pandora, Tidal and more.

 

 

 

 

July 2, 2023 0 comments
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EventsLifestyleThe Latest

Bilt Rewards x Wells Fargo Hosts Phenomenal Night in Big Apple

by ElizaBeth Taylor March 29, 2022
written by ElizaBeth Taylor

The party was Bilt!

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March 29, 2022 0 comments
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MusicThe Latest

On The Scene: Teyana Taylor, Dapper Dan, A$AP Rocky and Many More Celebrate 212 Day

by Nishat Baig February 18, 2019
written by Nishat Baig

Last Tuesday, February 12th, otherwise known as “212 Day” Knock helped Harlem’s finest celebrate their iconic style.

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February 18, 2019 0 comments
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EventsLifestyleThe Latest

Washing Off The Sand – What Went Down At Coachella’s Top Parties

by Michael Tommasiello April 19, 2018
written by Michael Tommasiello

The giant social and cultural giant known as Coachella has finally come and gone (well at least the first weekend which is what most people think of when they think of the storied music festival).

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April 19, 2018 0 comments
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MusicNewsThe Latest

Playboi Carti Drops Juxtaposed Music Video For ‘Magnolia’ Starring A$AP Rocky

by Haleema Khan July 10, 2017
written by Haleema Khan

Playboi Carti has shared the official new music video for “Magnolia,” the third single from his debut mixtape Playboi Carti.

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July 10, 2017 0 comments
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Fashion & BeautyThe Latest

Tupac’s Powamekka Café and Tupac by VLONE Launch Event

by Oluwafunmilayo Turner April 10, 2017
written by Oluwafunmilayo Turner

But please don’t cry; dry your eyes, never let up. Forgive, but don’t forget, girl, keep your head up. – Tupac Shakur

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April 10, 2017 0 comments
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Fashion & BeautyThe Latest

On The Scene: Kith’s New York Fashion Week Debut

by Nishat Baig September 18, 2016
written by Nishat Baig

Bella Hadid, Teyana Taylor, Iman Shumpert, Rick Ross and Joey Bada$$ were among the many celebrities who attended Kith’s inaugural fashion week show “Kithland.”

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September 18, 2016 0 comments
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Fashion & BeautyThe Latest

A$AP Rocky Is The New Face of Dior Homme

by Magdalena Bury June 14, 2016
written by Magdalena Bury

This is an important time for Lord Flacko

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June 14, 2016 0 comments
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Fashion & BeautyThe Latest

A$AP Rocky & J.W. Anderson’s Collab Collection

by Magdalena Bury June 10, 2016
written by Magdalena Bury

Rap game’s fashion icon and the Irish designer just unveiled an apparel collaboration.

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June 10, 2016 0 comments
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Music

Ms. Lauryn Hill, A$AP Rocky, Wale, Janelle Monae & More Headline ONE Musicfest

by Staff September 16, 2015
written by Staff

This past Saturday, the place to be was Aaron’s Ampitheater in Atlanta, GA, where J. Carter (Founder and Curator of ONE Musicfest) blessed the city, for the sixth time, with what is quickly becoming known as one of the city’s must-see events.

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September 16, 2015 0 comments
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It’s going down! @stayc_highup is in North Ameri It’s going down! @stayc_highup is in North America on their ‘Stay Tuned’ tour! 💖

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Who runs the world? Girls! 🩷 We had the most a Who runs the world? Girls! 🩷

We had the most amazing day of inspiring panels, activations and networking at @femalefounderworld, with @eyebuydirect! 👓
Eskil Vogt reunites with longtime collaborator Joa Eskil Vogt reunites with longtime collaborator Joachim Trier for their sixth cinematic journey, co-writing Sentimental Value, a poignant exploration of family, memory, and reconciliation. 

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@nobledanceroslo at @thenyff shares his vision as @nobledanceroslo at @thenyff shares his vision as a director, bringing his story to life with precision, collaboration, and attention to every frame. 

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✨ From powerful panels to unforgettable performa ✨ From powerful panels to unforgettable performances, the 2025 #TeenVogueSummit brought together voices shaping fashion, culture, and activism today. 💬🎶

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Visit the @Complex x @Aepsa_official Pop-Up for ‘Rich Man’ in LA with The Knockturnal! ✨

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NYFW magic ✨ @aliceandolivia by Stacey Bendet tr NYFW magic ✨ @aliceandolivia by Stacey Bendet transformed the runway into a dazzling celebration of bold prints, playful silhouettes, and timeless style. From Surrogate’s Court to the city streets, the collection truly captured the spirit of the modern woman. 💄

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Some things are just a perfect match—milk & cook Some things are just a perfect match—milk & cookies, Oreos & a cold glass of milk… and @nickbarrotta on the red carpet celebrating 30 years of the iconic milk mustache. 🥛🍪

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On the red carpet, Stranger Things star @priahferg On the red carpet, Stranger Things star @priahferguson spoke with us at the @gotmilk 30th Anniversary Milk Mustache Celebration, where the campaign unveiled its bold new focus on everyday Californians as the real icons. 🥛✨

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First-time nominees dominated the 77th Emmys, turn First-time nominees dominated the 77th Emmys, turning the spotlight on breakout stars and fresh wins. 🎬🥇✨

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We had the honor of celebrating VMAs weekend with We had the honor of celebrating VMAs weekend with @bacardi and @mtv! 💫
History met history last night 🗽🎬✨ The Ha History met history last night 🗽🎬✨

The Hamilton movie premiere transformed the Delacorte Theater into a stage of its own, as the original cast and creative team reunited to celebrate a story that changed Broadway forever. From the first note to the final bow, the revolution continues. 🎭📜

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✨ Disney magic meets coffee culture ☕🐭 @dis ✨ Disney magic meets coffee culture ☕🐭 @disneyfamily x @lalalandkindcafe are serving up the sweetest collab of the season — from Mickey drink sleeves to Munchlings surprises 🎁 Don’t miss it before it’s gone Sept. 16!

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From @iamcardib undeniable reign to @wutangclan ev From @iamcardib undeniable reign to @wutangclan everlasting impact, the 2025 Billboard R&B/Hip-Hop Power Players Awards celebrated the artists and executives shaping the culture today. 🎤🎸💥

With honorees like @leonthomas and @gelo alongside hip-hop’s legends, the night was a reminder that the genre’s future is just as powerful as its past. 🤩

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PSA!!! We have another #knockgiveaway and this tim PSA!!! We have another #knockgiveaway and this time it’s for tickets to see LU KALA 💥

We’re giving away a pair of tickets to see her at Mercury Lounge in New York City on September 10th! Join us as we dance the night away to some of her top hits like Pretty Girl Era and Hotter Now 🎶

To enter hit the link 🔗 in our bio and fill out the form. Winners will be contacted through email! 

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🎶 From EXO standout to solo powerhouse, @zkdlin 🎶 From EXO standout to solo powerhouse, @zkdlin brought charisma, control, and creativity to every second of his Shrine set.

Kai On Tour gave fans in LA a front-row seat to his evolution as an artist, and it was nothing short of iconic. 👏

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🗞️ Extra, extra! Go inside the newsroom with 🗞️ Extra, extra! Go inside the newsroom with “The Paper” — the sharp new workplace comedy making headlines. 🖋️ We sat down with the cast + creators in an exclusive video interview to talk inspiration, improv, and bringing chaos to the copy desk. 🎬✨

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