On February 25 and 26, SUPER FLEA MARKET—founded by model and philanthropist Toni Garrn—brought fashion and purpose together in a remarkable two-day event at HEIMAT’s exclusive Clubhouse in West Hollywood.
Partnering with HEIMAT and TINGS Magazine, the event showcased a curated selection of pre-loved luxury fashion and red-carpet memorabilia, with proceeds supporting Re:wild and All Hands and Hearts, two NGOs dedicated to global conservation and disaster relief efforts.
The event kicked off with an exclusive cocktail reception on February 25, welcoming 150 guests for an evening of shopping, style, and philanthropy. Attendees were treated to music by DJ Pookie while browsing an exquisite selection of celebrity-donated designer pieces. The guest list included notable fashion and entertainment figures, such as Emily in Paris actress and style icon Erica Pelosini, Under the Stars actress Jessica Serfaty, and Charlie’s Angels star Ella Balinska, who is set to lead Greg McLean’s upcoming meta-action horror film, The Horror Game. One of the evening’s highlights was a breathtaking walk-through exhibition featuring 10 one-of-a-kind fashion pieces donated by A-list celebrities. Iconic names like Leonardo DiCaprio, Beyoncé, Paris Hilton, Gisele Bündchen, Petra Němcová, and Sharon Stone contributed standout items from luxury fashion houses such as Gucci, Bottega Veneta, and Chanel. These rare, coveted pieces are now up for auction, with bids open to the public at superfleamarket.org through March 4th.
The momentum continued on February 26 as handpicked guests and HEIMAT members engaged in another day of impact shopping, reinforcing the event’s commitment to fashion with purpose. The day culminated in a powerful panel discussion, From Recovery to Prevention: Building a Resilient Future Together. Led by Toni Garrn, the conversation featured representatives from Re:wild and All Hands and Hearts, focusing on long-term environmental and community resilience solutions. The discussion underscored the urgent need for proactive measures in disaster recovery and climate action, reinforcing SUPER FLEA MARKET’s dedication to sustainability beyond fashion.
Garrn reflected on the event’s success, emphasizing how Los Angeles added a unique energy to the initiative. “Los Angeles brought an exciting new dimension to SUPER FLEA MARKET, with HEIMAT proving to be the perfect home for this vision. Our motto ‘Let Clothes Do Good’ truly came to life here—and I’m just humbled and thankful for everyone who showed up and came to support our cause. It’s amazing to see how these beautiful pieces donated by my celebrity friends can transform from fashion items into real support for wildfire relief. That’s what this is all about.” For HEIMAT, the collaboration perfectly aligned with its mission of fostering meaningful experiences. “HEIMAT was proud to host Toni Garrn’s SUPER FLEA MARKET this week. By bringing together luxury pre-loved fashion and an important cause under one roof, we witnessed the powerful impact that occurs when purpose meets passion. This collaboration perfectly embodied our mission of creating meaningful experiences that connect our community,” shared HEIMAT Managing Director Eleanor Bernstein.
LOS ANGELES, CALIFORNIA – FEBRUARY 25: A general view at SUPER FLEA MARKET by Toni Garrn shopping event with TINGS Magazine at HEIMAT Los Angeles on February 25, 2025 in Los Angeles, California. (Photo by John Sciulli/Getty Images for SUPER FLEA MARKET )
Following the two-day shopping experience at HEIMAT, the celebration of fashion for a cause continues with an invite-only live brunch at the Phillips space in Los Angeles on March 1st, just a day before the Oscars. This exclusive gathering will provide an additional opportunity for guests to view and bid on these highly sought-after pieces, reinforcing the event’s mission of blending style with social impact.
SUPER FLEA MARKET’s latest edition not only delivered a treasure trove of luxury fashion but also reaffirmed the power of the industry to drive meaningful change. By turning pre-loved couture into funds for wildfire relief, this event proved that sustainability and philanthropy can go hand in hand—one designer piece at a time. With bidding open through March 4 at superfleamarket.org, the initiative continues to invite the public to take part in this meaningful cause.
