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Style Aesthete Amalie Gassmann for Abrand Jeans SS24 Campaign

by Savannah Hanoum February 26, 2024
by Savannah Hanoum February 26, 2024 0 comments
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The household creative poses as the new face of the Australian denim brand’s latest launch, Abrand Baggy.

Wednesday February 21st, this phenomenal collaboration is celebrated with an elegant yet dynamic dinner party at Little Ways in Soho. The intimate gathering hosted by Amalie Gassmann, allows guests to mingle, indulge, and carefully rifle through the timeless denim collection.

Abrand Baggy pays omage to 90s fashion, the new line is effortless and sexy, and it’s tailored for comfort. Styles range from a palette of blue stone washes, denim vests, and tinted sets.

“I’ve always gravitated towards baggier silhouettes and so when I was approached to be the face and creative behind Abrand’s Baggy collection launch, it was a perfect fit,” says Gassmann.

Abrand Jeans is a bona fide quality brand that believes their value is made up by those that wear their products. The next generation’s denim brand designs for longevity and is committed to leading in sustainability. The Australian clothing company is beloved by celebrities like Blake Lively, Dua Lipa, Elsa Hosk, and Beyonce.

The full Abrand Baggy collection begins at $108 and can be purchased at abrandjeans.com, plus select styles can be found at Revolve, Pac Sun, Urban Outfitters, and Shopbop.

Check out some of the highlights from the evening!

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