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Stella Artois & John Legend ‘Give Beautifully’ This Holiday Season

by Estefania Garcia-Correa December 11, 2015
by Estefania Garcia-Correa December 11, 2015 0 comments
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With twinkling lights in the ceiling like shooting stars in the sky, the Skylight at Moynihan station transformed into a glimpse of the firmament with all eyes on John Legend and ears on his angelical voice.

On Wednesday December 9, The Knockturnal was on the scene for a first-of-its-kind immersive and interactive light installation presented by Stella Artois. The preview included a stellar performance by the charming artist.

Before we entered this starry venue, we were welcomed to a sparkly room with delicious finger food such as truffled cheddar pretzels to pair up with our Stella Artois beers. Here we learned about the 600-year-old brewing heritage of the Belgian beer brand.

The focus of this room was geared towards this year’s holiday campaign called Give Beautifully. It consists of delivering a series of seasonal surprises that embrace the true essence of the company.

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Once we stepped into the room filled with over 500 kinetic LED lights, we felt like we were in the middle of space.

Different color and sized balls moved harmoniously up and down the room while shinning simultaneously. The ambiance felt like a holiday Christmas caroling get-together.

John Legend told the intimate crowd that he was happy to collaborate with Stella on this special event that required coming up with a song related to the sound that stars make. He graced the audience with some of his top hits such as You & I, Tonight, Ordinary People, All of Me and ended the evening with singing Under the Stars live for the very first time.

We strongly recommend that you RSVP to visit this holiday wonder. The installation opens to the public on December 10 until December 12. For more information visit StellaArtois.com.

 

BeerConcertGive BeautifullyholidaysJohn LegendNew York CityStarsStella Artois
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Estefania Garcia-Correa

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