The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
FeaturedKoncertsMusicThe Latest

Sony Brings the Bass (and Peso Pluma Helps)

Sony kicks off the launch of their new high-bass ULT Power Sound series with a Peso Pluma concert

by Ishan Wankavala May 1, 2024
by Ishan Wankavala May 1, 2024 0 comments
1.3K

The audio market nowadays is so saturated with high-price and low-performance gear that sometimes it feels like a compromise has to be made one way or another. A shining beacon through the dozens of mediocre plastic clones is Sony, whose products offer no compromises.

While others overcharge on supposed “style”, Sony’s core WH-1000XM5 and LinkBuds lines of audio devices have always stood above the rest in terms of quality, sound, and price. Now, Sony aims to unleash something for bass lovers especially— the all-new ULT POWER SOUND line of products.

These include three tiers of speakers, the ULT Field 1, the ULT Field 7, and the ULT Tower 10, as well as the ULT WEAR Noise-Cancelling Headphones. These headphones have all the amazing features of the XM5 line: comfortable design, superior audio quality, active noise cancellation, and competitive price. However, they come with a nifty new button that instantly boosts the bass of the current track and makes you feel like you just joined the stage at a concert of  the artist themselves.

Fortunately for me, I could actually attend the concert of a globally-acclaimed artist, thanks to Sony.

The dinner was excellent

To promote their new line of ULT products, they partnered with Música Mexicana artist Peso Pluma to show off exactly what the capabilities are. Before the concert however, I had the opportunity to attend a dinner at Haven Rooftop to sit down and talk to several of the employees at Sony, along with other media and invitees of the concert, and discuss music, technology, and life in general over some killer spicy margaritas. As the drinks flowed, waiters brought out delectable dishes such as penne a la vodka and truffle fries. I conversed with a PR from Sony and made plans to review several of their products. It was a chill, relaxed evening that was an excellent set up for what was to follow the next day.

I headed to Sony Hall in Times Square, where the event was taking place. Inside, I was astonished to find the whole venue completely transformed into a swirling museum of flashing and pulsating lights and booming sound.

The DJ got me falling in love—with the music

There were several interactive displays, each dedicated to one of the new products: there was a booth where I could immerse myself into the gut-busting bass of the ULT Field 7, with the option to increase the bass twice over, and another booth where I could close the door and put on some ULT WEAR headphones and get completely lost in the music, as the walls were one-way mirrors and I could not see out even though everyone on the outside could see me. For a brief moment, it was just me and the music.

Casa Azul

I walked around and participated in several of the themed activities, such as taking a picture in the Photo Booth that converted a digital animated GIF of me rockin’ out to some tunes into a physical lenticular, and getting a Peso Pluma temporary tattoo on my neck. In the back of the venue I saw a display of a dozen or so ULT Field 10 speakers, all connected through the app, and all participating in a synchronized light show that was totally customizable. The Sony rep there explained to me that it was possible to connect up to 100 of these ULT Field 10 speakers (which I have no idea the need for, as each was half my height and could produce ear-shattering sound).

ULT WEAR booth

He also explained that all the music I was hearing at the venue, which I originally mistook as coming from a state-of-the-art audio system built into the hall, was in fact completely from the ULT Field 10s meticulously arranged around the room, perfectly synced up. I was flabbergasted.

As I grabbed a cocktail from the bar (made from the excellent Casa Azul), the concert began. With deeply thumping bass and energizing sound, Peso Pluma erupted on stage and delivered a show-stopping performance, playing favorites like ‘Ella Baila Sola‘ along with several new tracks from his upcoming album, Éxodo. I couldn’t help but feel amazed that all of the music I was hearing was being played through some portable speakers and not a premium audio rig. It was impossible to tell the difference, and with that, I truly understood what Sony was reaching for with their new UTL line.

Peso Pluma!

It was about giving users high-quality sound, but not making it expensive and out-of-reach like several other companies do. This was about the listener, the sound, and the music, and that was immediately clear. I am so happy that I got a chance to try items out of the ULT line of products, and I’m sure that anyone who gives it a chance will find themselves surprised and convinced immediately.

After all, it was always only for the music.

bassHeadphonesMusicPeso Plumasony
0 comments 0 FacebookTwitterPinterestEmail
Ishan Wankavala

previous post
Challengers The Movie Private Screening and Special Surprise!
next post
GLSEN’s Respect Awards Honor Advocates for LGBTQ+ Education

Related Posts

Renowned Restaurant Fresco by Scotto Debuts a New...

October 22, 2025

Cedric the Entertainer Reflects on The Neighborhood’s Final...

October 22, 2025

It: Welcome to Derry Season 1 Non-Spoiler Review

October 22, 2025

New York City Wine & Food Festival Wraps...

October 22, 2025

Bernadette Peters, Sutton Foster & Leslie Odom Jr....

October 22, 2025

James Callis, Shaul Metzstein & Nick Mohammed Talks...

October 21, 2025

AIF 2025 Festival Opens with Mamoru Hosoda’s Scarlet

October 21, 2025

Tea, Treatments, and Tranquility: Naturopathica Hosts Intimate Event...

October 21, 2025

GoingDry.co Celebrates Sober October with Tremble in SoHo

October 21, 2025

New York City Wine & Food Festival Soared...

October 21, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

Step inside the chaotic world of The Chair Company Step inside the chaotic world of The Chair Company, where office life meets absurd comedy. 🪑 
Stream it now on @HBO. 

🔗: https://theknockturnal.com/la-premiere-hbos-the-chair-company/

✍️: Katherine Wright
-
#TheChairCompany #HBO #HBOOriginal #HBOShow #BingeWorthy #MustWatch #StreamingNow
@justinbieber led @skylrk to a standout win at The @justinbieber led @skylrk to a standout win at The Leag, one of LA’s most talked-about underground sports events. With celebrities, athletes, and creators filling the sidelines, the night captured the energy of competition and culture colliding under the lights. 🏀

🔗: https://theknockturnal.com/justin-bieber-leads-skylrk-to-victory-at-las-underground-sports-phenomenon-the-league/

✍️: Parris Rose

-
#JustinBieber #SKYLRK #TheLeag #LosAngeles #SportsCulture #Basketball #UndergroundSports
@nmixx_official spoke with The Knockturnal about t @nmixx_official spoke with The Knockturnal about their journey as six members, a long, inspiring adventure that’s led them to a major milestone: their first-ever full-length album, Blue Valentine. 💙

The project dives deep into the complexity of human emotions, wrapped in NMIXX’s signature MIXX-pop sound. 🎶

“The story of NMIXX is still unfolding.” 

Full Article 🔗 https://theknockturnal.com/nmixx-blue-valentine/

By @EmmaSalehi 

#NMIXX #BlueValentine #NMIXXBlueValentine #MIXXPOP #NMIXXComeback #KpopInterview #TheKnockturnal #Kpop #KpopNews #KpopGirlGroup #NMIXX_BlueValentine #HAEWON #LILY #BAE #JIWOO #KYUJIN #SULLYOON #엔믹스
Want to immerse yourself in the wonderful world of Want to immerse yourself in the wonderful world of @beetlejuicebway? Now you can! From now until Halloween, @tempotimessquare hosting an unforgettable Beetlejuice Suite experience where every corner is bursting with spooky charm, strange surprises, and a whole lot of Netherworld flair. 💀✨ 

Whether you’re a die-hard fan or just a little strange and unusual, this is your chance to step into the world of the ghost with the most. 👻 #BeetlejuiceBroadway #TempoTimesSquare #BeetlejuiceSuite
#ParkChanWook new film might make you laugh when y #ParkChanWook new film might make you laugh when you least expect it — and flinch when you do. 👀💥

Full review out now.

🔗: https://theknockturnal.com/park-chan-wooks-no-other-choice-is-dark-gripping-and-bitingly-funny/

✍️: Ishan Wankavala 

-
#NoOtherChoice #KoreanCinema #Cinephile #FilmReview #NewRelease #MustWatch
📸 WOODZ (@woodz_dnwm) — the artist redefining 📸 WOODZ (@woodz_dnwm) — the artist redefining boundaries with each track, image, and evolution. Dive into our exclusive to uncover the artistry behind the name. 

🔗: https://theknockturnal.com/woodz/

✍️: Emma Salehi

-
#Woodz #Kpop #ArtistSpotlight #Editorial
EXCLUSIVE: STAYC take the Stay Tuned tour to elect EXCLUSIVE: STAYC take the Stay Tuned tour to electrifying new heights, bringing “I WANT IT” to life with unmatched energy, confidence, and flair. Every beat, every move, every note is a reminder that STAYC don’t just perform—they command the stage. 🌈💥

From their glowing visuals to powerhouse vocals, @stayc_highup deliver a night that’s equal parts spectacle and soul.

🔗: https://theknockturnal.com/stayc/

✍️: Emma Salehi

-
#STAYC #StayTunedTour #IWANTIT #STAYCgirls #STAYChighup #Kpop #ConcertHighlights #ExclusiveFeature
Park Chan-wook shares how The Ax inspired his new Park Chan-wook shares how The Ax inspired his new film, exploring its unique darkness. 🌟

#ParkChanWook #NoOtherChoice #TheAx #KoreanFilm #KDrama #NYFF #NYFF26
Big sci-fi dreams ahead 🔥🤖Park Chan-wook tea Big sci-fi dreams ahead 🔥🤖Park Chan-wook teases his probable upcoming project Genocidal Organ! 

#ParkChanWook #GenocidalOrgan #NYFF #NYFF26
Dark humor and deep tragedy with @byunghun0712 in Dark humor and deep tragedy with @byunghun0712 in his latest film @nootherchoicefilm. 🖤🎬

#LeeByungHun #NoOtherChoice #KDrama #NYFF #NYFF26
Two worlds, one screen 🌏🎥 Lee Byung-hun refl Two worlds, one screen 🌏🎥 Lee Byung-hun reflects on 20 years of film, from South Korea to Hollywood! 

#LeeByungHun #Hollywood #KoreanCinema #Film #NoOtherChoice #NYFF26 #NYFF
Brighter days ahead 🌞 @cix.official share what Brighter days ahead 🌞 @cix.official share what it means to move forward together in their latest comeback. 

🔗: https://theknockturnal.com/cix/

✍️: Emma Salehi

Photo Credits: C9 Entertainment 
-
#CIX #GOChapter1 #GOTogether #TheKnockturnal #KpopInterview #KpopNews #CIXComeback #CIX2025 #KpopFeature #CIXFans
It’s going down! @stayc_highup is in North Ameri It’s going down! @stayc_highup is in North America on their ‘Stay Tuned’ tour! 💖

Watch their energetic and fun filled show near you 👀🌟

#stayc #kpop #kpopconcert #iwantit #staycstaytuned #staytuned
Who runs the world? Girls! 🩷 We had the most a Who runs the world? Girls! 🩷

We had the most amazing day of inspiring panels, activations and networking at @femalefounderworld, with @eyebuydirect! 👓
Eskil Vogt reunites with longtime collaborator Joa Eskil Vogt reunites with longtime collaborator Joachim Trier for their sixth cinematic journey, co-writing Sentimental Value, a poignant exploration of family, memory, and reconciliation. 

-
#Screenwriting #Storytelling #WritingForFilm #FilmWriting #NYFF2025 #NewYorkFilmFestival #IndieFilm
At @thenyff , @renatereinsve brings Nora Borg to l At @thenyff , @renatereinsve brings Nora Borg to life in Sentimental Value, portraying a character whose journey through family complexities and personal discovery resonates deeply. 

-
#RenateReinsve #NYFF #SentimentalValue #NoraBorg #FilmFestival #Actress
@nobledanceroslo at @thenyff shares his vision as @nobledanceroslo at @thenyff shares his vision as a director, bringing his story to life with precision, collaboration, and attention to every frame. 

The film reflects his dedication to emotion, storytelling, and cinematic craft. 🎥

-
#JoachimTrimmer #NYFF #NewYorkFilmFestival #FilmFestival #Director #Filmmaking
We spoke with @ingalilleaas at @thenyff about the We spoke with @ingalilleaas at @thenyff about the emotional process behind her latest film. ✨

-
#IngaIbsdotterLilleaas #NYFF #NewYorkFilmFestival #FilmFestival #Cinema
Poised, perceptive, and endlessly compelling — @ Poised, perceptive, and endlessly compelling — @ellefanning in conversation at this year’s @thenyff.

-
#ElleFanning #NYFF #NewYorkFilmFestival #FilmFestival #RedCarpet #Cinema
✨ From powerful panels to unforgettable performa ✨ From powerful panels to unforgettable performances, the 2025 #TeenVogueSummit brought together voices shaping fashion, culture, and activism today. 💬🎶

🔗: https://theknockturnal.com/2025-teen-vogue-summit-recap-full-of-fun-fashion-and-connection/

✍️: Zipporah Pruitt

-
#TeenVogue #TeenVogueSummit2025 #TeenVogueEvents
#TeenVogueCommunity #TeenVogueStyle
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch