On Wednesday, May 14, the House of Mienne debuted its provocative new brand at The Box, one of New York City’s most infamous nightlife venues. Kicking off at 9 p.m. and carrying on into the early hours, the launch party was a sensory plunge into Mienne’s world of “everyday eroticism.”
Mienne means “mine” in French, and subtly conveys ownership, intimacy, and personal connection. It suggests something that belongs to you, is made for you, and is uniquely yours, a fitting name for a brand centered around personal pleasure and body care. Mienne is skincare and sexual care combined, with a philosophy that pleasure and grooming belong in the same breath. Their debut collection features aphrodisiac-infused formulas designed to stimulate both skin and senses, wrapped in sculptural packaging that begs to be touched.
The venue set the tone. Bathed in Mienne’s signature crimson glow, the interior pulsed with red light and sensual energy. At the bar, stacks of martini glasses filled with cherries created a cheeky visual tease, while an open bar flowed with cocktails, especially a dirty martini that felt perfectly on-brand. Guests floated between indulgent touchpoints: tarot readings, trays of truffle, steak, and caviar hors d’oeuvres, and hand massages using the brand’s woody-scented Hand Crème.
Throughout the space, Mienne’s products were displayed like art. Guests were encouraged to interact and experience the textures, scents, and flavors. This tactile experience naturally spotlighted the collection’s standout: the Sex Serum, a non-silicone, pH-balanced formula meant for both skincare and sexual pleasure. Packed with squalane, hyaluronic acid, and aphrodisiacs like ashwagandha and maca, it offers hydration with a side of stimulation.
Alongside included a luscious Body Crème that melts into an oil on contact, a Massage Candle that transforms from glow to glide, and a Bar Soap triple-milled in France with scent options like smokey “Incendier” and floral “Fleurir.” Each product feels more like a seductive object than a utilitarian tool.
As the night unfolded, Mienne muses and dancers danced, entertained, and twisted overhead in red silks. Aerialists dangled above the crowd, blending eroticism with performance art. These acts blended in as extensions of the brand’s ethos, blurring the lines between pleasure, performance, and provocation.
Throughout the evening, Julia Fox, Lourdes “Lola” Leon, and Parris Goebel each took the
spotlight, representing Mienne’s ideal of liberated sensuality. Julia Fox, in true headline-making form, wore thigh-high tights, a graphic tee, and stained lace underwear in a visual statement about period pride. “Ladies Night” was printed across her shirt, and her entire look was styled to disrupt. Lourdes “Lola” Leon also performed and sang live to close out the event.
Mienne didn’t just launch skincare, it introduced a new way of thinking about intimacy, touch, and beauty. Skincare here isn’t a chore—it can be a sensual ritual, both functional and expressive.
