On Wednesday, May 14, the House of Mienne debuted its provocative new brand at The Box, one of New York Cityโs most infamous nightlife venues. Kicking off at 9 p.m. and carrying on into the early hours, the launch party was a sensory plunge into Mienneโs world of โeveryday eroticism.โ
Mienne means โmineโ in French, and subtly conveys ownership, intimacy, and personal connection. It suggests something that belongs to you, is made for you, and is uniquely yours, a fitting name for a brand centered around personal pleasure and body care. Mienne is skincare and sexual care combined, with a philosophy that pleasure and grooming belong in the same breath. Their debut collection features aphrodisiac-infused formulas designed to stimulate both skin and senses, wrapped in sculptural packaging that begs to be touched.
The venue set the tone. Bathed in Mienneโs signature crimson glow, the interior pulsed with red light and sensual energy. At the bar, stacks of martini glasses filled with cherries created a cheeky visual tease, while an open bar flowed with cocktails, especially a dirty martini that felt perfectly on-brand. Guests floated between indulgent touchpoints: tarot readings, trays of truffle, steak, and caviar hors d’oeuvres, and hand massages using the brandโs woody-scented Hand Crรจme.
Throughout the space, Mienneโs products were displayed like art. Guests were encouraged to interact and experience the textures, scents, and flavors. This tactile experience naturally spotlighted the collectionโs standout: the Sex Serum, a non-silicone, pH-balanced formula meant for both skincare and sexual pleasure. Packed with squalane, hyaluronic acid, and aphrodisiacs like ashwagandha and maca, it offers hydration with a side of stimulation.
Alongside included a luscious Body Crรจme that melts into an oil on contact, a Massage Candle that transforms from glow to glide, and a Bar Soap triple-milled in France with scent options like smokey โIncendierโ and floral โFleurir.โ Each product feels more like a seductive object than a utilitarian tool.
As the night unfolded, Mienne muses and dancers danced, entertained, and twisted overhead in red silks. Aerialists dangled above the crowd, blending eroticism with performance art. These acts blended in as extensions of the brandโs ethos, blurring the lines between pleasure, performance, and provocation.
Throughout the evening, Julia Fox, Lourdes โLolaโ Leon, and Parris Goebel each took the
spotlight, representing Mienneโs ideal of liberated sensuality. Julia Fox, in true headline-making form, wore thigh-high tights, a graphic tee, and stained lace underwear in a visual statement about period pride. โLadies Nightโ was printed across her shirt, and her entire look was styled to disrupt. Lourdes โLolaโ Leon also performed and sang live to close out the event.
Mienne didnโt just launch skincare, it introduced a new way of thinking about intimacy, touch, and beauty. Skincare here isnโt a choreโit can be a sensual ritual, both functional and expressive.