The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
Events

Samsung Unveils New Experiential Flagship In the Meatpacking District

by Arthur Banach February 23, 2016
by Arthur Banach February 23, 2016 0 comments
2.5K

Technology has always been seen as a venom to the holistic body of social interaction, but with the installment of 837 NYC, Samsung is trying (and possibly succeeding) to reverse that misconception.

Everything about Samsung’s newest flagship in New York’s meat packing district ebbs participants towards each other. The space is divided into 3 levels, which are all centered around a screen that stretched the height of the building. The screen’s immediate seating area is an intimate dive below the first floor, with a visible editing room off to the right side, and a bar catered by Smorgasbord to the left.

According to the VP of 837 Zach Overton, this space is planned to be used for concerts which are sure to be interesting as the dive has a vibe somewhere between a private studio session and live show.

Above that, the first floor houses a gallery curated by Kenzo Digital, where after inputting one’s Instagram tag they could step into a seamless tunnel of screens adorned with your posts actively mixing with those of your followers.

Afterwards we got to step in front of a Galaxy s7 that was prepped to take our selfie and transfer it to the center screen but not before turning it into a mosaic of images from your feed and those of previous users.

Processed with VSCOcam with 6 preset

We got to stop by what they referred to as the “VR(Virtual Reality) tunnel” which was a short hallway, with comfortable chairs lining both sides, each equipped with a VR headset. The walls previewed the content that was being displayed through the headsets. The setup seems rather simple, and in a certain respect it is, however the VR users are bunched together intentionally, as the VP explained to us, Samsung aims to make VR less of a singular experience in the future. The tunnel is undoubtedly a small but confident step in the direction of turning virtual reality into a community driven activity.

The second floor is home to a cozy, personal customer care section, an area for children and families, a cafe catered by Stand Coffee, as well as a product area to test out the new Samsung phones, watches, and headsets. However, what caught my eye the most was what was referred to as the “living room and kitchen” area. It was quite true to it’s name, with Samsung really flexing their goal to be a technological presence in every room of your home. The kitchen features an impressive fridge with a built in tablet and a camera within the fridge, so you can see what you have when you’re out shopping.

837837

Finally they took us to get hands on with the Samsung Galaxy s7 and s7 edge, both of which have been innovated technically, also in accordance with the energy of 837, improved in forms of social media contribution. The camera is top notch, with a focus faster than you can blink, and a larger aperture to help out on low light shots. It fits easier in the hand, has a stronger casing, and is water resistant in 5 feet for up to 30 minutes. It seems a lot of the larger steps forward with the Galaxy have been in quality of life adjustments and practicality.

The entire vibe of 837 is closer to a home or lounge rather than a store, which is supported for by the fact that the only thing sold in the space is the food. It’s a bit of a bold step for Samsung, pushing weight onto E-commerce and off of brick and mortar vendors. Overall, I can say the space has a strong start with a lot of kinetic energy to roll into a venue for music, parties, and all kinds of gatherings.

It’s also a motion in a direction most tech companies haven’t explored,Β bring people together in a productive, home environment through the strength of their technology and innovation.

837 is definitely worth a visit for techies, non-techies, families, musicians, artists…it really does cater to a wide variety of interests.

837 nycsamsungsamsung 837
0 comments 0 FacebookTwitterPinterestEmail
Arthur Banach

previous post
On The Scene: Mister Triple X Fall/Winter 2016 Presentation [Photos]
next post
On The Scene: 2016 Athena Film Festival Awards Ceremy & Reception

Related Posts

First Look: Inside Cunard’s Queen Elizabeth Makeover β€”...

October 6, 2025

Ferrero Rocher’s Oculus Pop-Up Celebrates New Chocolate Squares

October 4, 2025

An Evening with Avantgarde Refined TΓΌrkiye: A Celebration...

October 4, 2025

On the Scene: FreeRent LA’s “Wings Of Gratitude”...

October 3, 2025

Johnnie Walker x Devereux: A Spirited Night at...

October 2, 2025

Night of the Jack’s Spook-tacular Halloween

October 2, 2025

Robert Sichel’s New Celebrity Series vs Iconic Woodstock...

October 1, 2025

Angel Ball Toasts Upcoming Gala with Launch Bash

October 1, 2025

Dine with Dez & Norr Kitchen Brings their...

September 30, 2025

Hot Ones Celebrates Ten Years of Star Studded...

September 26, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

Eskil Vogt reunites with longtime collaborator Joa Eskil Vogt reunites with longtime collaborator Joachim Trier for their sixth cinematic journey, co-writing Sentimental Value, a poignant exploration of family, memory, and reconciliation. 

-
#Screenwriting #Storytelling #WritingForFilm #FilmWriting #NYFF2025 #NewYorkFilmFestival #IndieFilm
At @thenyff , @renatereinsve brings Nora Borg to l At @thenyff , @renatereinsve brings Nora Borg to life in Sentimental Value, portraying a character whose journey through family complexities and personal discovery resonates deeply. 

-
#RenateReinsve #NYFF #SentimentalValue #NoraBorg #FilmFestival #Actress
@nobledanceroslo at @thenyff shares his vision as @nobledanceroslo at @thenyff shares his vision as a director, bringing his story to life with precision, collaboration, and attention to every frame. 

The film reflects his dedication to emotion, storytelling, and cinematic craft. πŸŽ₯

-
#JoachimTrimmer #NYFF #NewYorkFilmFestival #FilmFestival #Director #Filmmaking
We spoke with @ingalilleaas at @thenyff about the We spoke with @ingalilleaas at @thenyff about the emotional process behind her latest film. ✨

-
#IngaIbsdotterLilleaas #NYFF #NewYorkFilmFestival #FilmFestival #Cinema
Poised, perceptive, and endlessly compelling β€” @ Poised, perceptive, and endlessly compelling β€” @ellefanning in conversation at this year’s @thenyff.

-
#ElleFanning #NYFF #NewYorkFilmFestival #FilmFestival #RedCarpet #Cinema
✨ From powerful panels to unforgettable performa ✨ From powerful panels to unforgettable performances, the 2025 #TeenVogueSummit brought together voices shaping fashion, culture, and activism today. πŸ’¬πŸŽΆ

πŸ”—: https://theknockturnal.com/2025-teen-vogue-summit-recap-full-of-fun-fashion-and-connection/

✍️: Zipporah Pruitt

-
#TeenVogue #TeenVogueSummit2025 #TeenVogueEvents
#TeenVogueCommunity #TeenVogueStyle
Visit the @Complex x @Aepsa_official Pop-Up for β€˜Rich Man’ in LA with The Knockturnal! βœ¨β€¨
From exclusive merch and photo cards to signatures and more β€” ~ 100% worth the visit 

⏰ Sept 16–17 | 11 AM – 7 PM PTβ€¨πŸ“ 433 N Fairfax Ave, Los Angeles

#Aespa #Complex #RichMan #KPopMerch #AespaInLA #KPopFans #Kpop #Karina #Giselle #Winter #NingNing
NYFW magic ✨ @aliceandolivia by Stacey Bendet tr NYFW magic ✨ @aliceandolivia by Stacey Bendet transformed the runway into a dazzling celebration of bold prints, playful silhouettes, and timeless style. From Surrogate’s Court to the city streets, the collection truly captured the spirit of the modern woman. πŸ’„

πŸ”—: https://theknockturnal.com/stars-stripes-and-alice-olivia-by-stacey-bendet/

✍️: ElizaBeth Taylor

-
#NYFW #AliceAndOlivia #StaceyBendet #RunwayStyle #FashionWeek
Some things are just a perfect matchβ€”milk & cook Some things are just a perfect matchβ€”milk & cookies, Oreos & a cold glass of milk… and @nickbarrotta on the red carpet celebrating 30 years of the iconic milk mustache. πŸ₯›πŸͺ

πŸ”—: https://theknockturnal.com/got-milk-celebrates-30-years-with-stars-and-everyday-californians/

✍️&🎀: Ashley Lopez

-
#GotMilk30 #GotMilk #NickBarrotta #TylerPerrysTheOval #MilkMustache
On the red carpet, Stranger Things star @priahferg On the red carpet, Stranger Things star @priahferguson spoke with us at the @gotmilk 30th Anniversary Milk Mustache Celebration, where the campaign unveiled its bold new focus on everyday Californians as the real icons. πŸ₯›βœ¨

πŸ”—: https://theknockturnal.com/got-milk-celebrates-30-years-with-stars-and-everyday-californians/

✍️&🎀: Ashley Lopez

-
#GotMilk30 #PriahFerguson #StrangerThings #MilkMustache #RedCarpet #GotMilk
First-time nominees dominated the 77th Emmys, turn First-time nominees dominated the 77th Emmys, turning the spotlight on breakout stars and fresh wins. 🎬πŸ₯‡βœ¨

Read about the rising talent redefining televisions biggest night.

πŸ”—: https://theknockturnal.com/emmy-awards/

✍️: Danielle Biondi

-
#Emmys #Emmy #EmmyAwards #Emmys2025 #EmmyWinner #Film #AwardWinning #AwardSeason
We had the honor of celebrating VMAs weekend with We had the honor of celebrating VMAs weekend with @bacardi and @mtv! πŸ’«
History met history last night πŸ—½πŸŽ¬βœ¨ The Ha History met history last night πŸ—½πŸŽ¬βœ¨

The Hamilton movie premiere transformed the Delacorte Theater into a stage of its own, as the original cast and creative team reunited to celebrate a story that changed Broadway forever. From the first note to the final bow, the revolution continues. πŸŽ­πŸ“œ

πŸ”—: https://theknockturnal.com/under-the-stars-at-the-delacorte-theater-hamilton-premiere-original-cast-in-attendance/

✍️: Lauren Wire

-
#Hamilton #Broadway #HamiltonMovie #DelacorteTheater #LinManuelMiranda #BroadwayLegends #StageToScreen #MusicalTheater
✨ Disney magic meets coffee culture β˜•πŸ­ @dis ✨ Disney magic meets coffee culture β˜•πŸ­ @disneyfamily x @lalalandkindcafe are serving up the sweetest collab of the season β€” from Mickey drink sleeves to Munchlings surprises 🎁 Don’t miss it before it’s gone Sept. 16!

πŸ”—: https://theknockturnal.com/mickey-friends-bring-whimsy-to-la-la-land-kind-cafe/

✍️: Ashley Lopez 

-
#Disney #LaLaLandKindCafe #DisneyCollab #DisneyMagic #CoffeeLovers #MickeyAndFriends #DisneyFoodies
From @iamcardib undeniable reign to @wutangclan ev From @iamcardib undeniable reign to @wutangclan everlasting impact, the 2025 Billboard R&B/Hip-Hop Power Players Awards celebrated the artists and executives shaping the culture today. 🎀🎸πŸ’₯

With honorees like @leonthomas and @gelo alongside hip-hop’s legends, the night was a reminder that the genre’s future is just as powerful as its past. 🀩

πŸ”—: https://theknockturnal.com/cardi-b-leon-thomas-gelo-wu-tang-clan-more-honored-at-2025-billboard-rb-hip-hop-power-players-awards/

✍️: Nishat Baig

-
#Billboard #RnB #HipHop #PowerPlayers #CardiB #WuTangClan #LeonThomas #Gelo #RnBMusic #HipHopCulture #MusicAwards
PSA!!! We have another #knockgiveaway and this tim PSA!!! We have another #knockgiveaway and this time it’s for tickets to see LU KALA πŸ’₯

We’re giving away a pair of tickets to see her at Mercury Lounge in New York City on September 10th! Join us as we dance the night away to some of her top hits like Pretty Girl Era and Hotter Now 🎢

To enter hit the link πŸ”— in our bio and fill out the form. Winners will be contacted through email! 

πŸ“MUST BE IN NEW YORK CITY
🎢 From EXO standout to solo powerhouse, @zkdlin 🎢 From EXO standout to solo powerhouse, @zkdlin brought charisma, control, and creativity to every second of his Shrine set.

Kai On Tour gave fans in LA a front-row seat to his evolution as an artist, and it was nothing short of iconic. πŸ‘

πŸ”—: https://theknockturnal.com/kai-on/

✍️: Emma Salehi

-

#KaiOnTour #KAI #KAIatTheShrine #KpopInLA #EXO #KpopSoloist #KpopConcert #KAI2025 #ShrineLA
πŸ—žοΈ Extra, extra! Go inside the newsroom with πŸ—žοΈ Extra, extra! Go inside the newsroom with β€œThe Paper” β€” the sharp new workplace comedy making headlines. πŸ–‹οΈ We sat down with the cast + creators in an exclusive video interview to talk inspiration, improv, and bringing chaos to the copy desk. 🎬✨

πŸ“Ί Watch the full interview now 

πŸ”—: https://theknockturnal.com/the-paper-puts-a-newsroom-spin-on-classic-workplace-comedy/

✍️: Alyssa Threadgill

-

#ThePaper #VideoInterview #WorkplaceComedy #BehindTheScenes #IndieTV #ComedySeries #CastInterview #OnSet #TVTalk #MakingTheShow #WritersRoom #BTS #NewSeries
πŸŽ₯✨ Austin Butler and the cast of Caught Steal πŸŽ₯✨ Austin Butler and the cast of Caught Stealing open up about stepping into this gritty new story, the challenges on set, and why this film is unlike anything they’ve done before.

Catch our exclusive video interview now!

πŸ”—: https://theknockturnal.com/austin-butler-cast-talk-new-movie-caught-stealing-video/

✍️: OJ Williams

-
#AustinButler #CaughtStealing #MovieInterview #ExclusiveInterview #FilmFeature #BehindTheScenes #Hollywood #OnSet #NewMovies #EditorialContent #CastInterview
Vegas was just crowned the No. 1 nightlife spot in Vegas was just crowned the No. 1 nightlife spot in the world. We put our detective skills to work at @resortsworldlv to see if it lives up to the hype 🎰 πŸͺ©πŸ₯‚πŸ’ƒπŸ•Ί

Read the full review on our website ✍️ 

#lasvegas #resortsworld #hilton #sliving #zoox #zouk #stubbornseed #alle #nightlife #vegas #elderbrook
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

Β© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch