Park City came alive once again as Casamigos returned as the exclusive tequila partner of TAO Park City’s annual pop-up during the Sundance Film Festival, delivering a two-night celebration that blended music, culture, and high-altitude indulgence. Set against the snowy backdrop of Utah, the weekend-long affair quickly became one of the festival’s most talked-about destinations.
Friday night kicked things off with an electric DJ set from Mel Debarge alongside Vice, setting the tone for a packed house of festivalgoers, tastemakers, and talent. The energy carried seamlessly into Saturday, where Mel Debarge returned to the decks, joined by The Managers, before the night reached its peak with a surprise performance from Benson Boone that had the crowd buzzing well into the evening.
PARK CITY, UTAH – JANUARY 23: Bartenders pose for a photo during Casamigos at TAO Park City on January 23, 2026 in Park City, Utah. (Photo by Randy Shropshire/Getty Images for Casamigos)
Throughout the weekend, TAO Park City drew an impressive guest list, including Zoey Deutch, Jimmy Tatro, Maude Apatow, Patrick Schwarzenegger, Nina Dobrev, Rish Shah, Daveed Diggs, Whitney Rose, Bronwyn Newport, Meredith Marks, Litia Garr, Miranda Hope, and more each adding to the star-powered atmosphere synonymous with Sundance nights.
PARK CITY, UTAH - JANUARY 24: (L-R) Markus Bishop-Hill, Whitney Rose, Amanda Hirsch and a guest attend Casamigos at TAO Park City on January 24, 2026 in Park City, Utah. (Photo by Randy Shropshire/Getty Images for Casamigos)
PARK CITY, UTAH - JANUARY 24: (L-R) Bronwyn Newport and Whitney Rose attend Casamigos at TAO Park City on January 24, 2026 in Park City, Utah. (Photo by Randy Shropshire/Getty Images for Casamigos)
PARK CITY, UTAH - JANUARY 24: Amanda Hirsch (R) with guests attends Casamigos at TAO Park City on January 24, 2026 in Park City, Utah. (Photo by Randy Shropshire/Getty Images for Casamigos)
Guests were welcomed with chilled shots of Casamigos Tequila poured from a custom ice luge bar, instantly setting a celebratory tone upon arrival. Inside, Casamigos leaned fully into a winter ski-inspired aesthetic, complete with a cozy ice chalet bar serving signature Casamigos Margaritas and Palomas. A custom Casamigos ski slope chair lift offered the perfect photo-op moment, capturing the spirit of the weekend in true Park City fashion.
With curated performances, elevated cocktails, and a perfectly tailored alpine vibe, Casamigos and TAO Park City once again proved why their Sundance pop-up remains a must-attend fixture on the festival circuit.
