Lifestyle brand Sam Edelman, in partnership with Daily Front Row and EEM, celebrated the return of Longines Masters New York at Soho hotspot Goldbar.
Guests sipper on custom craft cocktails as model Pamela Tick DJed. Influencers and athletes mingled between gold-encrusted faux skull-adorned walls. Attendees included Joey Wolffer, co-owner of Wolffer Estates, Olympians McLain Ward and Lucy Davis, and Georgina Bloomberg, who had hosted the Riders Masters Cup Draw Party for the U.S. vs. European competition earlier that day.
The Longines Masters of New York occurs April 25th to 28th at NYCB Live, Home of the Nassau Veteran’s Memorial Coliseum, with American equestrian riders competing against European athletes in a slew of equine sports. Participating riders are clothed in custom H&M apparel. Sam Edelman is specifically sponsoring the jump-class 1.50m event this Saturday, April 27th, open only to Masters One riders. Other expected highlight events include the Longines Speed Challenge and Longines Grand Prix, with live music and high-end retail pop-ups in Prestige Village nearby. This is the second annual Longines Masters New York, with tickets beginning at $25.
For more information, visit https://www.longinesmasters.com/en/new-york.
