Resorts World Las Vegas brought excitement to racing fans with its VROOM ROOM 2024 Las Vegas Race Weekend Series on Nov. 22 and 23.
The series, a partnership between Resorts World, Corso Marketing Group, automotive lifestyle agency Race Service and Dorsia, is a post-race nightlife concept complete with guest DJ sets and VIP clientele. Located at the Allē Lounge on the hotel’s 66th floor, the event featured views of the official site of the Formula 1 Las Vegas Grand Prix, offering the perfect experience for racing fans.
VROOM ROOM was sponsored by Heineken Silver, PATRÓN Tequila, and Red Bull Energy Drink. The event featured specialty cocktails made with PATRÓN’s El Alto and XO Cafe. RepBets powered the late-night pop-up series.
Night one featured headlining sets by Kaz James and Ahmed Spins. On night two, WhoMadeWho and Carlita performed, and DIPLO appeared for a surprise set. After the final F1 Race, a firework show illuminated the strip.
VIP attendees included Starino, Luka Sabbat, “The Gentleman’s” Harry Goodwins, “It Ends With Us’” Brandon Skenlar, “Emily In Paris’” Kevin Dias, Johnny Manziel, Josie Canseco, David Dobrik and Avani. Resorts World’s Ronn Nicolli and founder of CMG David Corso were also in attendance at the series.
VROOM ROOM was part of Resort World’s Race World pop-up, which celebrated the sport with a week full of exciting activities and entertainment. Events included indoor go-karts, poker tournaments and a Pit Stop pop-up complete with activations, racing simulations and dishes from Race World’s Kusa Nori and ¡VIVA! restaurants.
Partners for VROOM ROOM were committed to bringing an authentic experience for racing fans within Las Vegas’ nightlife scene. CMG’s high-level experiences, Race Service’s authentic media creation tailored for the automotive industry, Resorts World’s innovative lifestyle concepts and Dorsia’s exclusive event access all contributed to the excitement at VROOM ROOM.
For more information about VROOM ROOM and their upcoming pop-ups at additional F1 Race Weekends, follow @VroomRoom.world, @corsoMG and @race.service on Instagram.
(Featured Image Courtesy of CMG/Resorts World LV)
