Red Bull is getting ready for Festival Season.
On March 27th, Redbull hosted its festival season kick-off launch party, Ready, Set, Glow at Broome Street’s E&C Studio. The brand launched its limited edition festival Red Bull cans. Through the use of UV blacklight technology, the custom cans glow in the dark. The launch party reflected the new design with neon lights and custom Red Bull cocktails while DJ Quiana Parks kept the crowd going. The limited edition Red Bulls aren’t available just yet though, they will be sold exclusively at the festivals and locals bars in the neighborhood.
Red Bull also teamed with Live Nation to create Red Bull Festival Run, a game created around the five festivals: Austin City Limits Music Festival, Bonnaroo, EDC Las Vegas, Governors Ball, and Lollapalooza. Five fans with the highest scores at the end will win the ultimate Red Bull Festival Experience to their favorite festival with VIP Access. The packages contain exclusive prizes including a recording studio experience, spa treatments, and on site concierge service. Want the ultimate VIP experience? You have till April 30th to play Festival Run to claim the top prize.
Don’t think you’ll get to make it to your favorite festival this year? Red Bull isn’t here to disappoint. They’ll be live streaming the festivals on Red Bull TV and and the Red Bull TV app.
Here are the dates for the festivals:
- EDC May 18-20 (Las Vegas, NV)
- Governors Ball June 1-3 (New York, NY)
- Bonnaroo June 7-10 (Manchester, TN)
- Lollapalooza August 2-5 (Chicago, IL)
- Austin City Limits Music Festival Oct. 12-14 (in Austin, TX)