On The Scene: We The Best Press Conference Pt 2

DJ Khaled’s We The Best press conference in Miami was truly a legendary and unforgettable day packed with a multitude of surprises. After announcing that We The Best will be relocating to Def Jam the party did not stop there.

If you’re a fan of Khaled you know his signature style always includes a pair of Jordans, so it only seemed natural when Khaled announced that he was partnering with Air Jordan once again for the We The Best Air Jordan V, which is sure to be one of the most coveted drops this year and will be available to the public Cyber Monday 2023. “I wanna shout out Michael Jordan, I wanna shoutout the Jumpman team for believing in me and for supporting me and everything I do, years ago I had so many people come up to me wanting me to be part of this and a part of that, and I respected them coming to me, but I just couldn’t do it because it wouldn’t be authentic to me because really all I wear is Air Jordan,” said Khaled. In addition, Khaled’s We The Best Foundation will continue to collaborate with Jordan Brand Black Community Commitment.

Following the Jordan announcement, Khaled brought out SNIPES CEO Sven Voth, who announced that SNIPES and DJ Khaled would be partnering; to open the exclusive We The Best SNIPES Store in Miami. This collaboration, makes the first time an artist and sneaker retailer have partnered to open a physical location together. The We The Best Snipes store will offer the latest SNIPES apparel and exclusive co-branded merchandise, a live DJ, a sound booth for up-and-coming artists, and showcase looks from local Miami designers. DJ Khaled said, “This store means so much to me because as a kid my parents owned retail stores, so I was basically raised in the back of a store, so to have my own store with a big company like Snipes and something that I’m true to and pure too and what I love about SNIPES is what they do for the community.”

This was the perfect segue into the next surprise, Khaled announced that the We The Best Foundation – a 501(c)3 organization dedicated to uplifting individuals throughout underserved communities across the United States and the support of various non-profits – will be launching its inaugural scholarship program, in partnership with Roc Nation. Khaled plans to offer a full-ride, four-year scholarship for a student seeking to attend the Roc Nation School of Music, Sports, and Entertainment at Long Island University (LIU). Applications for Khaled’s scholarship are open at https://apply.liu.edu/rn, and the University will accept submissions until 11:59 pm ET on April 15.

To be eligible for the scholarship, prospective students must be looking to enroll in the Fall 2023 semester. Additionally, applicants must either submit a written or video entry (maximum three minutes) that answers the following questions:

· How do you define success?

· Please share how the DJ Khaled Scholarship will help you be the best version of yourself.

· Where do you see yourself in ten years, and how will you get there?

During the announcement, Khaled said, “Me and my queen ever since we been together, even before we met each other, we both had a love for giving back. Giving back has always been a priority in my life and her life. We’re raising our kids to see that you have to work hard but also always give back and show love. We have a team that works year-round nonstop on how can we give back, do more, uplift, inspire, motivate, and hug all the kids in need. Inspire them to keep going and not just the kids, but also the families, the mothers, and fathers, and give out scholarships.”

Director Of Roc Nation School’s Music Technology, Entrepreneurship & Production Program, Grammy Award-Winning engineer Young Guru took the stage next to speak on how the Roc Nation school plans on educating kids, “when we look at DJ Khaled, we can understand how somebody can start off with a simple label as a DJ and become a worldwide brand.” Following Guru’s speech, Aneesha Saleem, Head of the We The Best Foundation took the stage to announce this year’s scholarship winner. This year’s recipient of the We The Best scholarship is Miami’s own Felisha Agenor, whose known at her school as “The Achiever” with a 4.2 GPA and seven extracurriculars.