The beloved swimwear brand closed off Miami Swim Week with its latest collection.
VDM the Label is channeling the Italian Riviera with a new collection of bright swimsuits and beachwear.
(Photo by Frazer Harrison/Getty Images for VDM The Label)
The Australian brand debuted its Spring/Summer 2023 collection “VACANZA” at the end of Miami Swim Week on Sunday at the Paraiso Tent in Miami Beach.
The collection pays homage to Italian culture with its bold prints and shapes reminiscent of designers Gianni Versace and artist Francesco Clemente. “The collection was inspired by the beautiful Amalfi Coast,” said designer Maddy Marchesani. The runway show itself was quite simple with roaring electronic beats and the brand’s logo upstage on an ocean backdrop, yet each swimsuit spoke to the feeling of lying on a beach during a Summer in Italian—a feeling most of us can only dream of.
With VACANZA the dream is at our fingertips.
(Photo by Frazer Harrison/Getty Images for VDM The Label)
The collection featured classic two-piece string bikinis and bandeau tops, but also made way for unique one-pieces with cutouts that suit every body shape. A number of pieces were matched with coverups that took the swimsuit from a beachy vibe to a more sophisticated resort wear look. Additionally, this collection is eco-friendly and sustainable as well. Items were made of recycled materials. Inclusivity was also weaved in the brand as models were of all different sizes and body proportions. As the brand has stated, “Style’s an attitude, not a clothing size.”
(Photo by Frazer Harrison/Getty Images for VDM The Label)
VDM the Label has created a collection that is refreshing, environmentally aware, and just fun!
There’s no doubt that VDM which was previously named one of the Knocktunal’s best swimsuit brands of 2022 will keep up their acclaim. Their pieces have already been worn by celebrities such as Bella Hadid, Addison Rae, Hailey Bieber, and Kim Kardashian
VDM the Label pieces can be purchased at retailers like Revolve, Urban Outfitters, Free People, Dollskill, Selfridges, Lulu’s, Pacsun, and on their website.
