The event featured a kitchen demonstration by Scheck.
Newell Brands has officially launched the Newell Creative Kitchen. To help launch the Kitchen, TikTok food blogger Jeremy Scheck did a live cooking demonstration with an array of Newell Brands. Scheck, who has over two million followers, made pasta primavera along with hummus for the demonstration and attendees.
The event was broadcasted and held live in New Jersey
The kitchen is a space for content creation and innovation according to Scheck. The food blogger went into great detail while describing how he found each receipe. For his hummus recipe, Scheck said, ” Whenever I make any recipes I like to do a lot of research about the cultures that the recipes come from and hummus comes from the Middle East and North Africa. I think I watch a lot of Lebanese creators and that’s where I learned the hummus.”
He advised viewers on the specific details of each recipe and gave ways in which they can be adjusted. The Newell products used in the demonstration including an industrial-grade food processor are elements that come with the kitchen.
The Newell Creative Kitchen is a multi-purpose space that appears more like an at-home kitchen than the one you would find at a typical restaurant—allowing for a more personal experience. Attendees were able to sample fresh farmer’s market produce too. Newell Creative Kitchen is updated to provide up-to-date cookware from brands such as Rubbermaid, Mr. Coffee, CrockPot, and FoodSaver.
“As a destination for home and kitchen brands, we know that the kitchen is so much more than food, it’s
the heart of the home,” said Kris Malkoski, Business Unit CEO, Home Solutions Unit at Newell Brands.
“We are pleased to offer the Newell Creative Kitchen as an outlet that fosters inventive thinking and
sparks discovery for consumers at home.”
The newly renovated 5,000 sq. ft. space is part of a freestanding 19th-century building, steps from the Hudson River and can host up to 40 people.
The recipes Jeremy made are available on Youtube and Newell Kitchen has stocked up on other creative ideas on their website.
