In her latest fashion endeavor, designer Keren Craig is combining style with innovation. New York Fashion Week continued with an enchanting debut as she unveiled the latest collection in her line, Nidra Devi, at NeueHouse Madison Square on Wednesday. Titled ‘TWILIGHT REVEALS EACH DREAM’, the presentation captivated attendees with its mystical allure and ethereal aesthetic, marking a remarkable entry into the fashion scene for the emerging brand.
The essence of Nidra Devi’s Fall/Winter 2024 collection lies in the captivating moments between dusk and daylight, where dreams and illusions intertwine to form a tapestry of beauty and inspiration. Named after the Hindu goddess of sleep, Nidra Devi epitomizes Craig’s vision of modern glamour and elegance.
Established in 2022, the brand offers intricately detailed evening wear designed to make women feel their most glamorous, whether gracing the red carpet or dancing into the night. From embellished separates to embroidered dresses and tuxedos, Nidra Devi presents a distinctive selection of highly crafted garments that exude sophistication and allure. Craig crafted a collection that embodies both the real and the fantastical, inviting wearers to immerse themselves in a world where every garment tells a story of magic and mystery.
The designs double as both loungewear and evening wear, and are whimsical pieces of art that do a brilliant job of illustrating Craig’s vision. On Wednesday, she celebrated the brand’s debut presentation at a dazzling opening event at Neuehouse. Guests attended the presentation followed by dinner.
The garments showcased at the presentation were a testament to Keren Craig’s vision of modern whimsy and sophistication. Trompe l’oeil techniques breathed life into denim and velvet creations, while oxblood sequins and frayed organza florals added an ethereal quality to the collection, evoking a sense of weightlessness and light. Playful tassels and joyful fringing adorned crimson red dresses, infusing them with a sense of movement and vitality that uplifted the spirit of the wearer.
Central to Nidra Devi’s ethos is a celebration of Indian craftsmanship, where fine hand details honor the timeless art of creation. Each piece in the collection pays homage to the intricate workmanship and tactile beauty that define traditional Indian techniques, serving as a testament to the infinite potential of clothing as a means of self-expression and celebration of individuality.
The presentation of Nidra Devi was further elevated by the exclusive jewelry collection, Surya and the Moon, complemented by exquisite shoes from Italian designer Francesca Bellavita. This collaboration underscored the brand’s commitment to offering a holistic and luxurious experience, where every detail is meticulously curated to enhance the wearer’s sense of elegance and refinement.
Hear more about Nidra Devi here!